Doma mainnet goes live, 36 million domain names can be used as tradable tokens

Original Source: beincrypto
Original Author: Matej Prša

D3 Global, a pioneering company in the DomainFi infrastructure sector, announced today the official launch of the Doma protocol mainnet, introducing the world’s first batch of premium domains that can be traded as tokenized assets. This milestone launch reshapes the way high-value domains create liquidity. Domain holders can now tokenize premium assets and trade them as ERC-20 tokens through a full suite of decentralized finance (DeFi) infrastructure components, while Web3 traders gain access to this real-world asset class with decades of financial history and market validation.

Doma: The Global Standard Connecting DNS and Blockchain

The launch of the Doma mainnet marks the fruition of a series of strategic partnerships across the Web2 and Web3 ecosystems, positioning Doma as a core bridge between traditional internet infrastructure and blockchain innovation. Leveraging the world’s fastest-growing domain registrars and integrations with mainstream Web3 ecosystems covering over 150 million users, the Doma mainnet has become one of the largest on-chain gateways for real-world assets to date.

This mainnet launch introduces multiple premium domain assets, backing token trading pairs on Doma. This landmark integration demonstrates how Doma can transform high-value domains into liquid, tradable assets while preserving their underlying DNS compatibility and intrinsic value. By fractionalizing scarce assets like Software.ai into ERC-20 tokens, Doma breaks the previous monopoly of a few high-capital domain holders, enabling global users to access premium domain assets.

Additionally, Doma will onboard over 30 million domains on-chain through strategic partnerships with registrars, creating a global network. Users can acquire tokenized domains across different Web3 blockchains, trade domain-backed tokens, swap digital assets, and earn yields through liquidity pools and staking.

Fred Hsu, CEO and Co-founder of D3, stated: “The launch of the Doma mainnet is a crucial step in realizing our vision of connecting the $360 billion domain industry with the programmable future of Web3. The tokenized trading of assets like Software.ai and Brag.com proves that premium domains can transform from illiquid assets into modern on-chain financial instruments without losing their underlying utility and value. By partnering with registrars managing over 30 million domains and integrating with top blockchains serving over 150 million users, we are ushering in a new era of internet ownership and trading.”

A Platform Empowering Premium Domain Liquidity

With Doma’s DeFi infrastructure components, the tokenized trading of exclusive premium domain inventories such as Software.ai and Brag.com demonstrates that domains can function as complex financial instruments on-chain while maintaining DNS compliance and utility.

Token holders can trade fractional ownership of underlying domains, provide liquidity to earn trading fees, or unlock utility features through long-term staking, while the domain itself retains value as a DNS-compliant internet asset. This solves the core liquidity challenge of the domain industry: domain investors no longer have to choose between holding illiquid assets and outright selling—they can now generate income and access capital while retaining ownership.

Michael Ho, Chief Business Officer and Co-founder of D3 Global, said: “The launch of the Doma mainnet brings the powerful capabilities of DeFi to one of the internet’s most valuable asset classes. Our platform brings Wall Street-style liquidity to premium domains, enabling fractional ownership, yield generation, and 24/7 trading. Domain holders can now convert millions of new Web3 users into potential buyers while earning returns through liquidity mechanisms. By tokenizing the foundational layer of the internet, we are financially activating the internet itself.”

A Comprehensive DomainFi Platform: Discover, Trade, Swap, and Earn

The Doma mainnet provides end-to-end DomainFi functionality on a unified platform:

Discover: Browse and acquire traditional internet domains (.com, .ai, .xyz, etc.) through an on-chain marketplace, with one-click tokenization bridging registrars and the Web3 ecosystem.

Trade: Buy and sell interchangeable ERC-20 tokens backed by premium domain assets such as Software.ai. This dual-mode creates unprecedented partial liquidity for digital real estate holders and opens access to a vast real-world asset class for traders.

Swap: The integrated token exchange supports seamless swaps between tokenized domain assets, stablecoins, and native tokens, ensuring optimal liquidity and capital efficiency.

Earn: Generate yields through multiple mechanisms. Provide liquidity for domain token trading pairs to earn fees, or stake assets to unlock high-value utility features such as subdomains. Domains are thus transformed from static holdings into yield-generating tools.

Ecosystem Partners: Connecting 36 Million+ Domains and 150 Million+ Web3 Users

The operation of the Doma mainnet relies on strategic partnerships with domain registrars and Web3 blockchain ecosystems, creating a seamless channel for domains to transition from traditional DNS to programmable blockchain assets.

Domain Registrars: Leading registrars such as InterNetX, EnCirca, NicNames, Rumahweb, and ConnectReseller are tokenizing their domain portfolios on Doma, managing a total of over 30 million domains. These partnerships bring immediate scale effects and decades of domain expertise into the blockchain space. Elias Rendon Benger, CEO of InterNetX, stated: “Our collaboration with D3 reflects our commitment to staying at the forefront of digital innovation. By integrating Web3 features like the Doma protocol, we not only offer new services to our clients but also unlock new market opportunities, fundamentally reshaping how domains are used in the digital economy.”

Web3 Ecosystem Partners: Integrations with Base, Avalanche, Solana, and Ethereum Name Service (ENS) provide cross-chain access for over 150 million users. Alex Urbelis, Chief Information Security Officer at ENS Labs, said: “Domains are the original form of digital identity. ENS has always upheld the vision of ‘One World, One Internet,’ promoting the responsible convergence of Web2 and Web3. The integration with Doma enables DNS domains to work seamlessly with .eth domains on the Ethereum blockchain. This partnership invites the DNS community to co-create a unified ecosystem—one where sovereignty, opportunity, and innovation thrive, and the next chapter of the internet is written by its users.”

Infrastructure Partners: Doma utilizes LayerZero (cross-chain messaging), Celestia (modular data availability), Privy (wallet infrastructure), Coinduit (Rollup infrastructure), and dRPC (decentralized RPC) to achieve institutional-grade scale and reliability. Bryan Pellegrino, CEO and Co-founder of LayerZero Labs, stated: “Doma is unlocking an entirely new asset class, and LayerZero, as the standard interoperability solution, will connect every tokenized domain to the on-chain economy from inception. A once closed and illiquid market will become composable and truly global, with assets able to flow securely across all networks.”

Launch Channels

The Doma protocol mainnet is now officially live.

About D3 Global

D3 Global is building the world’s first DomainFi network, tokenizing over 364 million existing and future domains as real-world assets. D3 is built on the Doma protocol, a decentralized blockchain infrastructure connecting traditional internet domains (.com, .net, .ai, .org) with future Web3 domain suffixes (.sol, .avax, .shib, .ape). D3 is backed by Paradigm, and its team comprises industry veterans with over 30 years of experience, having led domain monetization, internet protocols, and the operation of various top-level domains (TLDs) such as .xyz, .inc, .tv, and .link. For more information about D3, visit d3.com; for information about Doma, visit doma.xyz.

About the Doma Protocol

The Doma protocol is the world’s first DNS-compliant blockchain for DomainFi, tokenizing over 364 million domains as real-world assets (RWAs) to reshape the $360 billion domain industry. Developed with the participation of D3 Global, the protocol enables cross-chain interoperability between existing Web2 domains (.com, .xyz, .ai) and future Web3 suffixes (.sol, .avax, .ape), driving a global domain economy based on fractional ownership, lending, and DeFi features. With open APIs, software development kits (SDKs), and developer programs like Doma Forge, the Doma protocol empowers developers and investors to redefine domain ownership, usage, and trading across the internet, marketplaces, and Web3 wallets. For more information, visit doma.xyz.