73% of Latin American Crypto Media Lost Traffic in Q2025 XNUMX; Six Media Owned Majority Reach – Outset Report

With the technology of the internal media monitoring system of  Outset PR , this report maps the dynamics behind Latin American cryptocurrency vehicles between January and March 2025: who won, who lost, and who held the most real influence in cryptocurrencies.

In March of this year, Forbes  highlighted  the transition of many of the most important crypto events of 2025 to Argentina, Brazil and other parts of Latin America. This prediction came after Chainalysis  registered  a 42,5% increase year-on-year and $415 billion in on-chain value flowing into the region, making it the second fastest-growing cryptocurrency market in the world.

Amid the rapid rise in cryptocurrency adoption in Latin America, organic PR represents a golden opportunity. But that opportunity can quickly become a minefield as markets become volatile and Google rewrites the rules of discovery on a near-quarterly basis.

In Q2025 XNUMX, Outset PR’s analytics team conducted an audit of active crypto newsrooms in the region. Below is an exclusive map of how Latin American media players are performing – essential in a scenario where the value of an outlet can change overnight.

Method and scope: What was measured and why

By early 2025, Latin American audiences began to gravitate toward more trusted media outlets. As a result, smaller outlets without distinctive angles—or those whose domains had expired, been redirected, or stopped publishing—simply couldn’t compete and disappeared completely from the radar.

This list included, but was not limited to:

• tekcrispy.com – redirects to casino
• latamblockchain.com – inactive since 2024
• bitcoinmexico.net – inactive since May 2023
• bitcoin.com.mx – inactive since 2023
• gananci.org – inactive since 2023
• cryptomonedaseico.com – inactive since 2022
• cryptonoticias.com.ar – dead link
• bitcoinnews.com.br – dead link
• negociecoins.com.br – dead link

Therefore, the focus was only on media outlets with measurable traffic between January and March 2025 – crypto-native publications, finance/crypto hybrids, and general economics beats that occasionally cover crypto. Outset PR used SimilarWeb to track total visits and month-over-month changes, providing insights into reach and momentum.

To arrive at meaningful patterns, the dataset was filtered to a clean sample of 55 outlets that met three strict criteria:

1. They were active and independent (no redirects, rebrands, or inactive domains).
2. They delivered consistent desktop and mobile traffic throughout the three months (sites that recently launched their Latin America-focused newsrooms — such as coindesk.com/es or bitcoin.com/es — were omitted as they did not have representative data).
3. Their primary audience came from Latin American countries, either as their primary geography or within the top three, as long as the traffic volume was comparable.

This sample excluded sites where Latin American readers represented only a small portion of the audience (with most traffic coming from Spain or Portugal), such as es.cointelegraph.com. These outlets will be covered separately in Outset PR’s upcoming analysis of the Western European media landscape – stay tuned for more  follow them on X  for more updates.

What emerged were two clear trends:

– In the first quarter, only a few publishers maintained growth, while most experienced a gradual decline.

– The cryptocurrency scene in Latin America is highly concentrated and limited.

January 2025: Bitcoin rally sets the baseline

In January, Bitcoin (BTC) hit an all-time high above $109, driven by a wave of optimism following President Trump’s inauguration. This momentum was amplified by continued institutional investment — such as MicroStrategy’s BTC purchases — and the SEC’s approval of spot Bitcoin ETFs, which expanded access to the broader market.

In Latin America, the price surge coincided with a surge in fake news surrounding Brazil’s Pix payment system – falsely linking it to Bitcoin integration and account freezes – which blurred the line between legitimate economic policy and cryptocurrency misinformation. The convergence of cryptocurrency narratives with traditional economic themes attracted attention beyond the native cryptocurrency audience, leading to increased traffic to hybrid finance/crypto outlets and traditional economic news beats.

As a result, these platforms were among the top five performing sources for cryptocurrency coverage that month:

• ambito.com – 37,75 million visits
• infomoney.com.br – 20,85 million visits
• iprofesional.com – 9,23 million visits
• diario.mx – 5,51 million visits
• moneytimes.com.br – 3,57 million visits

At the other end of the spectrum were:

• cryptomonedas.eu – 0,3 thousand
• 99cripto.com.br – 0,67K
• compraracciones.com – 1,25 thousand
• pt.fxstreet.com – 1,31K
• cryptoeconomia.com.br – 1,54 thousand

Cumulative visits across all active sites totaled 94,48 million. These counts form the baseline from which Outset PR tracked changes in the cryptocurrency media landscape in Latin America in February and March.

February 2025: The biggest drop of the quarter

In February, Latin American cryptocurrency publishers faced pressure on two fronts. Amid the Bybit exchange hack, meme coin scandals and trade tensions in the U.S. triggered by President Trump’s new tariffs on Mexico and Canada, Bitcoin fell by about 17% — one of its worst months on record. Several altcoins lost 30% to 50% of their value. In the U.S., spot Bitcoin ETFs reflected the panic, generating about $3 billion in outflows during an eight-day selloff that ended on Feb. 28.

As markets have fallen, most media outlets’ visibility in search has declined in anticipation of Google’s March 2025 update. The early algorithmic changes have hurt discoverability on a structural level: pages have fallen in rankings, indexed content has been reorganized, and audience paths have narrowed.

In this turbulent climate, 78,18% of media outlets lost traffic – the biggest imbalance of the quarter. Only 21,82% managed to grow compared to the previous month.

Among the best performing points of sale were:

• cryptocurrencies.com (+135,05%)
• observatorioblockchain.com (+99,64%)
• cryptoinforme.com (+62,47%)
• economiaempauta.com.br (+43,77%)
• cryptocurrencies.eu (+43,75%)

The platforms that suffered the most were:

• cryptonews.com/br (-94,98%)
• cryptoeconomia.com.br (-80,59%)
• portalcripto.com.br (-74,57%)
• compraracciones.com (-71,08%)
• es.coingape.com (-68,12%)

Cumulative visits across the 56 active media outlets fell to 81,53 million – a drop of 13,71% compared to January.

March 2025: Signs of adaptation, but a divided field

In March, Bitcoin experienced high volatility following its sharp crash in late February, with prices fluctuating between $83 and $94 amid geopolitical tensions and market uncertainty. Despite a brief recovery triggered by Trump’s announcement of the creation of a Bitcoin Strategic Reserve in the US, the lack of clarity and ongoing macroeconomic pressures prevented a sustained recovery. As a result, BTC continued its overall downward trend throughout the month.

Meanwhile, Google’s long-awaited March update has finally arrived, reshaping the crypto media landscape in Latin America once again. Momentum has begun to return, with 24 out of 55 outlets gaining traffic. However, the sector has remained highly polarized, with most outlets still in decline — marking the third consecutive month of erosion for many.

Among the biggest winners of the month were:

• cryptoeconomia.com.br (+280,87%)
• diariobitcoin.com (+238,49%)
• compraracciones.com (+214,60%)
• 99cripto.com.br (+177,78%)
• cryptotrends.com (+110,36%)

However, the sharpest falls in March were:

• es.coingape.com (-63,57%)
• panoramacrypto.transfero.com (-51,33%)
• tododecripto.com (-49,99%)
• technology.press (-49,51%)
• webitcoin.com.br (-38,13%)

Notably, cryptonews.com/br went down at the end of Q100 (-XNUMX%). The domain became inaccessible in Brazil, likely due to local legislation on gambling-related content. No Google-related restrictions were found, as Outset PR analysts in Europe were able to access the site without any issues.

Cumulative visits rose to 85,59 million — a 4,98% recovery from February, but still well below January's level.

Q1 Subtotals: LATAM Media in the Red, Growth Stories Not What They Seem

The first quarter of 2025 was marked by strong Bitcoin volatility and an algorithm-driven correction in the Latin American crypto press. Coupled with audience fatigue and a seasonal drop in post-holiday traffic, the market drop in February reflected both investor sentiment and rising expectations for content quality, driven by evolving search signals.

While partly followed by a recovery, Outset PR’s research revealed that Q1’s dynamics reflected a broader trend: nearly three-quarters of Latin American publishers failed to realign with algorithmic priorities in an uncertain market. Google’s core update in March reinforced their existing structural weaknesses, exacerbating previous traffic declines.

As for the highlights in Q2025 15, comprehensive data from Outset PR’s internal monitoring revealed XNUMX crypto media outlets with positive changes in traffic.

You’ve seen the traffic graphs and the rankings… but what’s next? The instinctive move is clear: capitalize on the moment. Reach out to the outlets that gained traction in Q1, negotiate coverage, and take advantage of a potential boost in brand visibility.

But not so fast. While some Q1 winners with over 1 million monthly visits are inconsistent in their coverage of cryptocurrencies, others simply lack broad reach, with average traffic struggling to surpass 300 visits.

Cryptocurrency reach in Latin America is centralized: six media outlets, 69% of the market

While several Latin American outlets analyzed by Outset PR surpass 1 million monthly visits, none are crypto-native. Ámbito Financiero, InfoMoney, iProfessional, El Diario, Money Times, Valor Investe, Seu Dinheiro, iProUp and Bloomberg Línea all fall into the financial and general news categories, offering occasional coverage of crypto rather than dedicated reporting. Their crypto content tends to be cyclical — rising during market highs and falling during dips.

Furthermore, most of these high-traffic portals are based in or significantly influenced by Brazil, making them susceptible to regulatory and policy changes such as content censorship and advertising restrictions (particularly in the gambling and cryptocurrency sectors). As a result, these outlets offer limited reliability for consistent visibility on cryptocurrencies. Their opportunistic editorial focus on cryptocurrencies can inflate the estimated impressions of PR campaigns without ensuring relevance or engagement with a native crypto audience.

In contrast, data from Q2025 XNUMX reveals that the crypto-only media landscape in Latin America is highly centralized.

Only six outlets – CriptoNotícias, Cointelegraph Brasil, Livecoins, CriptoFacil, Bitfinanzas and Portal do Bitcoin – exceeded the average of 400 thousand monthly visits. Together, they accumulated 4,11 million visits, representing 69,13% of the total traffic on the 38 cryptocurrency-focused websites analyzed.

Following this top tier, the next seven outlets – Cointimes, BeInCrypto Brasil, Foxbit, Diário Bitcoin, Cripto247, Crypto Tendência and CryptoMarket – attract between 130 and 270 monthly visits, which demonstrates a sharp decline in traffic. From a PR perspective, these mid-tier outlets may perform well in targeted or vertical campaigns, but they lack the reach needed for broad exposure.

The remaining outlets form a fragmented long tail. More than half (24 sites) attract less than 91 visits per month, and 14 of them attract less than 10 – including Criptoeconomia, 99Cripto and Criptomonedas. While these outlets may offer SEO or local targeting value, their direct visibility is negligible for most crypto companies.

Brazil continues to be the top traffic hub for cryptocurrency content in Latin America. Among the top 13 crypto-only outlets, seven are in Brazilian Portuguese – demonstrating strong volume and resilience, even amidst a drop in traffic in QXNUMX.

Importantly, no crypto-only outlet surpassed the 1 million monthly average in Q2025 XNUMX – a clear ceiling that should guide PR expectations in the Latin American crypto media landscape. To achieve seven-figure audience reach, crypto PR strategies must calibrate to market conditions and consider timely amplification through high-traffic, non-crypto portals when the macro narrative aligns (such as during regulatory updates or market rallies).

Learn more about crypto media in LATAM with Outset PR

Outset PR collects and analyzes crypto media performance data to create transparent, goal-aligned organic campaigns. Rather than offering generic packages, they carefully select outlets based on their actual performance over the past three months. This means eliminating platforms with limited reach, low conversion rates, or visible decline — and recommending those that are truly effective right now.

The insights provided in this report are valuable for anyone entering or scaling the Latin American crypto space. Check out the full dataset with traffic numbers, publisher performance breakdowns, and media reach insights on the Outset PR blog.

For questions, suggestions or advice, please contact Outset PR's Analytics Product Manager:  [email protected]