Dogecoin news: House of Doge buys Italian football club

House of Doge has made history as it becomes the first crypto company to buy a professional football club.

While cryptocurrency companies have made some hefty investments in global sports teams and clubs, including in top European football giants, House of Doge says its move to take a majority stake in an Italian club puts it on top of the ladder across the industry.

House of Doge is the corporate arm of Dogecoin Foundation, the entity focused on advancing adoption of Dogecoin ( DOGE ). 

The move that sees House of Doge become the largest shareholder in the U.S. Triestina Calcio 1918 comes just days after the headline merger with Brag House Holdings. 

House of Doge also recently inked partnerships with Robinhood and 21Shares.

Bringing DOGE onto world football stage 

Triestina 1918 Calcio is a professional football club, and one of the oldest in Italy.

Currently, the club plays in Italy’s Series C tier. While not in the limelight of Serie A, Italian football’s top tier club competition, the investment is a statement that aligns with Dogecoin’s entry into the European football stage.

Not only does it bring digital assets and traditional sports together, its offers an opportunity for crypto to positively impact the community.

According to Marco Margiotta, chief executive officer of House of Doge, investing in Triestina goes beyond football. 

“It’s about connecting Dogecoin’s global community with one of Europe’s most storied clubs and proving that digital assets can drive real-world value, culture, and passion. This is a first step in bringing the spirit of Dogecoin directly into the fabric of the world’s game,” Margiotta noted. 

As well as capital investment aimed at bolstering Triestina’s football operations, House of Doge will work with the club’s leadership to bring DOGE to fans. Support features will include use of the token for ticket payments, concessions, and merchandise purchase. Introducing these options both benefits the club as well as significantly boosts Dogecoin’s utility.

DOGE is currently the ninth largest cryptocurrency with a market cap of over $29.9 billion.