Bitget App
Trade smarter
Buy cryptoMarketsTradeFuturesEarnSquareMore
Bitget Appoints Ignacio Aguirre Franco as Chief Marketing Officer to Drive Global Growth

Bitget Appoints Ignacio Aguirre Franco as Chief Marketing Officer to Drive Global Growth

CryptotickerCryptoticker2025/11/07 21:51
By:Cryptoticker

Bitget , the world's largest Universal Exchange (UEX), has strengthened its leadership in global brand narrative and user engagement strategy with the appointment of Ignacio Aguirre Franco as its new Chief Marketing Officer (CMO).

Ignacio brings over fifteen years of experience across technology, fintech, and blockchain, with a career that bridges engineering and marketing. Before joining Bitget, he held senior roles at Adobe, SAP, Scorechain, and Xapo Bank, where he helped scale global products, strengthen market positioning, and drive user growth. A self-described builder at heart, Ignacio combines an engineer's analytical mind with a marketer's storytelling flair, translating complex technology into clear, compelling messages that resonate across cultures.

At Bitget, Ignacio's mission is to advance the company's Universal Exchange (UEX) vision, bridging CeFi, DeFi, and TradFi into an easily accessible ecosystem for users of all levels. He will lead the brand's global marketing initiatives, with a focus on expanding user engagement, enhancing product storytelling, and driving mass adoption of Bitget's key innovative products, including Onchain, GetAgent, and Stock Futures. His approach emphasizes simplifying complex and technical products and injecting creativity, while positioning Bitget as both a financial and cultural platform for the next generation of users.

"The core of any great tech is based on its access and the greater opportunities it brings to disrupt. For too long, finance has been a fractured landscape; my mission at Bitget is to dismantle those old barriers,” said Ignacio Aguirre Franco, CMO at Bitget. “I will ensure the story of the UEX, the blueprint for the future of finance, resonates with billions of people across the globe, making secure access to crypto and RWA a reality for every person," he added. 

Ignacio's arrival follows Bitget's recent transition to a new era of the Universal Exchange aimed at deepening Bitget's global influence and reinforcing its reputation for innovation, security, and trust. With a goal to reach 150 million users by 2026 and a growing number of cross-market trading solutions, Bitget continues to build toward its long-term vision of financial inclusivity.

"Ignacio brings a mix of technical fluency and creative vision, and it aligns perfectly with our mission. His direction will influence how we link innovation, culture, and community globally as Bitget develops into a true Universal Exchange,” said Gracy Chen, CEO of Bitget, in a statement welcoming Ignacio's appointment.

As Bitget celebrates its seventh year by broadening its cultural reach through global partnerships with icons such as LALIGA, MotoGP, and the UNTOLD Festival, Ignacio's appointment signifies Bitget's dedication to bridging the realms of technology and humanity, bringing people closer to a free financial future.

Read Ignacio’s full CMO letter  here .

About Bitget

Established in 2018, Bitget is the world's largest Universal Exchange (UEX), serving over 120 million users with access to millions of crypto tokens, tokenized stocks, ETFs, and other real-world assets on a single platform. The ecosystem is committed to helping users trade smarter with its AI-powered trading tools, interoperability across tokens on Bitcoin, Ethereum, Solana, and BNB Chain, and wider access to real-world assets. On the decentralized side, Bitget Wallet runs as the leading non-custodial crypto wallet supporting 130+ blockchains and millions of tokens. It offers multi-chain trading, staking, payments, and direct access to 20,000+ DApps, with advanced swaps and market insights built into the platform. 

Bitget is driving crypto adoption through strategic partnerships, such as its role as the Official Crypto Partner of the World's Top Football League, LALIGA, in EASTERN, SEA and LATAM markets. Aligned with its global impact strategy, Bitget has joined hands with UNICEF to support blockchain education for 1.1 million people by 2027. In the world of motorsports, Bitget is the exclusive cryptocurrency exchange partner of MotoGP™ , one of the world’s most thrilling championships.

0

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

PoolX: Earn new token airdrops
Lock your assets and earn 10%+ APR
Lock now!

You may also like

Ethereum News Update: Major Ethereum Holders Invest $1.37B During Market Dip, Indicating Potential Rise to $10K

- Ethereum whales spent $1.37B buying 394,682 ETH during November 2025's 12% price drop, signaling strong bullish conviction. - Aave whale leveraged $270M loans to acquire 257,543 ETH ($896M), using a high-leverage borrowing-swapping cycle to expand holdings. - Institutional buyers like Bitmine Immersion added $139.6M ETH, joining coordinated accumulation as exchange reserves hit 2016 lows. - Market fundamentals show negative MVRV readings and $3,400 ETH stabilization, with analysts projecting $4,800–$10,0

Bitget-RWA2025/11/12 09:26
Ethereum News Update: Major Ethereum Holders Invest $1.37B During Market Dip, Indicating Potential Rise to $10K

UAE Executes Its Inaugural Digital Dirham Transaction: A Key Step Toward Shaping the Worldwide Digital Economy

- UAE executed first government transaction using Digital Dirham CBDC via mBridge platform in under two minutes. - The pilot involved Dubai Finance and Ministry of Finance, demonstrating blockchain-driven efficiency in public sector payments. - mBridge collaboration includes BIS, CBUAE, and regional partners, with Saudi Arabia joining in 2024 to expand cross-border capabilities. - UAE leaders called the initiative a "strategic pillar" for digital economy growth, aligning with global financial modernization

Bitget-RWA2025/11/12 09:26
UAE Executes Its Inaugural Digital Dirham Transaction: A Key Step Toward Shaping the Worldwide Digital Economy

Visa’s Stablecoin Express Lane: Seamless, Real-Time Global Payments for Freelancers

- Visa launches stablecoin pilot for instant global payouts to gig workers, bypassing traditional banking infrastructure. - Program uses USD-backed stablecoins to address currency volatility and limited banking access in underbanked regions. - Initiative aligns with blockchain integration strategy, supported by regulatory clarity from the GENIUS Act and Visa's tokenized asset platform. - Pilot complements Visa's legal settlement negotiations with merchants and positions the company to maintain leadership i

Bitget-RWA2025/11/12 09:12
Visa’s Stablecoin Express Lane: Seamless, Real-Time Global Payments for Freelancers

Bitcoin Updates: Changes in Market Structure and Growing Institutional Interest Help Stabilize Bitcoin's Price Fluctuations

- Bitcoin's volatility may ease as options market maturity and institutional adoption reshape market dynamics. - Options open interest ($40B) now exceeds futures, signaling sophisticated hedging and reduced price swings. - JPMorgan's 64% IBIT holdings and Trump Media's 11,500 BTC reserve highlight growing institutional confidence. - Analysts project $170,000 BTC price potential but note lingering volatility amid mixed ETF flows and macroeconomic risks.

Bitget-RWA2025/11/12 09:12
Bitcoin Updates: Changes in Market Structure and Growing Institutional Interest Help Stabilize Bitcoin's Price Fluctuations