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ATTN whitepaper

ATTN: Blockchain Esports Gaming Ecosystem Platform

The ATTN whitepaper was written and published by the ATTN core team in Q4 2025, against the backdrop of Web3 gaming and digital asset integration, aiming to address current pain points in digital asset circulation and value capture.


The theme of the ATTN whitepaper is "ATTN: The Next-Generation Decentralized Digital Asset Value Network." What makes ATTN unique is its proposal of a "multi-chain aggregation protocol" and "incentivized community governance" mechanism to achieve seamless digital asset flow and maximize value; ATTN's significance lies in laying a unified value exchange foundation for Web3 gaming, metaverse, and digital collectibles, while significantly enhancing user engagement and asset liquidity.


ATTN's original intention is to build a fair and efficient digital asset value circulation ecosystem. The core viewpoint in the ATTN whitepaper is: by combining "cross-chain interoperability" and a "dynamic value capture model," it strikes a balance between decentralization, scalability, and security, thereby enabling inclusive and sustainable growth of digital assets.

Interested researchers can access the original ATTN whitepaper. ATTN whitepaper link: https://www.attn.one/pdf/attn_whitepaper.pdf

ATTN whitepaper summary

Author: Lars Holmstrom
Last updated: 2025-11-15 02:53
The following is a summary of the ATTN whitepaper, expressed in simple terms to help you quickly understand the ATTN whitepaper and gain a clearer understanding of ATTN.

What is ATTN

Friends, imagine living in an era of information explosion, where massive amounts of information flood our lives every day. But which information is real and valuable, and who gets to decide? Traditional social media platforms often use algorithms to determine what content is seen, and our attention is frequently "captured" and "monetized" by these platforms.

ATTN, short for Attention Token, is the core token of a blockchain project called "Collective Memory." You can think of "Collective Memory" as a brand-new, decentralized "digital memory bank" or a "map of reality." In this memory bank, everyone can upload their own firsthand experiences—"memories" with timestamps and geolocation data (such as photos, videos, etc.), marking the world as they see it on a map.

The role of the ATTN token is to turn our precious "attention" into a measurable and tradable asset. In this system, when you see a "memory" that you believe is real, important, or valuable, you can use ATTN tokens to "support" it—like casting a vote to show your attention and trust. This "investment" not only increases the exposure of that "memory," but also rewards those who uploaded and supported it early.

Simply put, ATTN and the Collective Memory project aim to build a platform where everyone decides what information matters, so "attention" is no longer monopolized by centralized platforms but flows directly to those who create and discover value.

Project Vision and Value Proposition

The vision of the Collective Memory project is to establish a "decentralized memory layer," a blockchain-based knowledge system serving both humans and AI. The core problem it seeks to solve is: in an era flooded with misinformation and algorithm-driven narratives, how can real, valuable information surface, and how can transparency and credibility be ensured?

It offers a unique value proposition: by turning "attention" into a tradable asset, it builds a "transparent attention economy." This means the value of information is no longer determined by the algorithms of a few centralized institutions, but shaped by the collective judgment and "investment" of the community.

Unlike traditional social media, Collective Memory does not filter content through algorithms, but lets users "vote" with ATTN token staking to decide which "memories" deserve attention. It's like a "knowledge prediction market," rewarding early supporters who identify important content, thus incentivizing the discovery and sharing of real, valuable information. The project aims to bridge the gap between social media, cryptocurrency, and AI, building a new trust layer for the real world.

Technical Features

The Collective Memory project integrates blockchain, AI, and decentralized network concepts to create a trustworthy "map of reality":

  • Blockchain Foundation: ATTN is an ERC-20 token based on the Base network (an Ethereum Layer 2 solution). This means it operates within a relatively efficient and low-cost Ethereum ecosystem, inheriting Ethereum's security.
  • Decentralized Content Storage and Verification: Uploaded "memories" (images, videos) are anchored with timestamps and geolocation, and recorded on the blockchain. This ensures all activities are on-chain, providing transparency and verifiability, making information hard to tamper with.
  • AI Integration: To verify the massive "memory" content, Collective Memory integrates EigenAI technology. EigenAI provides a verifiable AI reasoning infrastructure, extracting content and context from uploaded images and videos in a trustless, decentralized way. It's like having a smart, impartial "reviewer" team confirming content authenticity without relying on any single centralized AI system.
  • Information Financial Primitive "BELIEF": The project uses a new information financial primitive called "BELIEF" to create a "knowledge prediction market." This innovative mechanism lets users participate by "believing" in the importance of certain information, and earn rewards based on community recognition.

Tokenomics

The ATTN token is the core of the Collective Memory ecosystem, designed to incentivize participation, reward value creation, and drive the platform's decentralized development.

Token Basics

  • Token Symbol: ATTN
  • Issuing Chain: Base (ERC-20 standard)
  • Total Supply: 1,000,000,000 ATTN (1 billion)
  • Initial Price: 1 ATTN = 0.01 USDC
  • Decimals: 6
  • Current Circulating Supply: According to LBank, the current circulating supply is about 233 million ATTN.

Token Utility

ATTN plays multiple roles in the Collective Memory ecosystem, like a multifunctional "digital passport":

  • Signal Importance: Users can stake ATTN tokens on "memories" they deem important, signaling their recognition and earning "Memory Tokens" as rewards. It's like backing content you think will "go viral" with your own chips.
  • Creator Rewards: Content creators can earn ATTN tokens through staking on their "memories" and direct tips from users, incentivizing the sharing of real, valuable original content.
  • Revenue Distribution: ATTN funds the "memory" revenue pool, which is distributed to "Memory Token" holders. If you supported a "memory" early that later became popular, you can share in its earnings.
  • Advertising Promotion: Brands or advertisers can inject ATTN into specific "memories" to boost exposure and reach target audiences, providing a decentralized advertising model for the platform.
  • Governance (Future): In the future, ATTN holders will have voting rights to participate in protocol upgrades, treasury allocation, and other key parameters, enabling the community to shape the project's direction.
  • Data Licensing (Future): ATTN will also serve as the medium to access the "Reality Graph"—a decentralized, verified dataset potentially valuable for AI and other data applications.

Token Allocation and Unlocking

According to the whitepaper, ATTN's allocation and unlocking mechanisms are as follows:

  • Company Holdings: 10% (100 million ATTN), locked for 1 year, then linearly unlocked over 3 years, with an initial unlock ratio of 0%.
  • Liquidity Strategy: 10% of tokens initially allocated to centralized (CEX) and decentralized (DEX) exchange liquidity pools.
  • Liquidity Lock: The ATTN/USDC liquidity pool is locked until January 1, 2026; the ATTN/ETH pool is locked until January 1, 2027. This helps ensure market liquidity stability.

Inflation/Burn Mechanism

The whitepaper notes that ATTN faces "inflation risk" due to ongoing issuance. However, this inflation is offset by "locked ATTN" and "burn mechanisms." For example, ATTN staked on "memories" is locked until redeemed. Publishing a "memory" may require an ATTN fee, which can be refunded if the "memory" gains attention, but if not, the fee may be burned, creating a token burn mechanism.

Team, Governance, and Funding

Team

The Collective Memory project is driven by a team dedicated to building a decentralized memory layer. The whitepaper mentions team members such as "Michael S. Full Stack" as a full-stack engineer. The project currently has a growing community of creators, curators, and advertisers, indicating vitality in community building and ecosystem expansion.

Governance

Currently, Collective Memory protocol governance is managed via a company-controlled multisig wallet, meaning decision-making power is mainly held by the project team. However, future plans call for a transition to decentralized governance: ATTN holders will be able to vote on treasury spending, grant allocation, fee parameters, and protocol upgrades. This gradual decentralization aims to eventually hand project control to the community.

Funding

Specific details on the project's funding runway are not disclosed. The whitepaper mentions an initial liquidity strategy: 10% of tokens allocated to CEX/DEX liquidity pools, with ATTN/USDC liquidity locked until January 1, 2026, and ATTN/ETH until January 1, 2027. This shows clear planning and locking mechanisms for initial liquidity.

Roadmap

The Collective Memory project is steadily advancing its vision of building a decentralized memory layer. Here are key milestones achieved and future plans:

Major Historical Milestones and Events

  • Beta App Launch: The Collective Memory Beta app officially launched on March 27, 2025, accessible via iOS and Android devices.
  • Content Accumulation: To date, the platform has collected over 1.6 million "memories," covering everything from daily life to real events in conflict zones.
  • User Growth: The project has attracted over 10,000 early users actively creating and curating "memories."
  • AI Verification Integration: Collective Memory has integrated EigenAI, using its verifiable AI reasoning to ensure the authenticity and contextual accuracy of uploaded content.

Future Key Plans and Milestones

  • SDK + API Release: The project plans to release a software development kit (SDK) and application programming interface (API) soon, enabling more developers and apps to integrate Collective Memory features.
  • Decentralized Governance: Governance will gradually transfer to ATTN holders, who will vote on protocol upgrades, treasury allocation, and fee parameters.
  • Data Licensing Mechanism: ATTN will become the medium for accessing the "Reality Graph," a decentralized, verified dataset open to AI and other data applications.
  • Continuous Feature Expansion: The platform will roll out more features in phases to continually improve user experience and the ecosystem.

Common Risk Reminders

All blockchain projects carry certain risks, and Collective Memory is no exception. It's important to understand these potential risks before participating:

  • Smart Contract Risk: Core functions like ATTN staking and redemption rely on smart contracts. If these contracts have vulnerabilities or are exploited, users may lose assets.
  • Market Risk: ATTN's price may be affected by overall crypto market volatility, project progress, competition, and macroeconomic factors, with high price and liquidity risk.
  • Concentration Risk: The whitepaper notes that early supporters or the treasury may hold a large proportion of ATTN, which could impact market price and governance decisions.
  • Regulatory Risk: Global crypto and blockchain regulations are evolving. ATTN's classification and legality in different jurisdictions may be affected by future regulatory changes.
  • Inflation Risk: Despite lock and burn mechanisms, the whitepaper mentions "ongoing issuance" of ATTN may pose inflation risk.
  • Technology Adoption and Competition Risk: As an emerging decentralized social network, Collective Memory's success depends on broad adoption by users and creators. Failure to attract enough users or facing strong competition could hinder development.
  • Not Investment Advice: Remember, the above information is for reference only and does not constitute investment advice. Crypto investment is high risk; you should make decisions only after fully understanding the risks and conducting independent research.

Verification Checklist

Transparency and verifiability are key to the credibility of any blockchain project. Here are ways you can verify ATTN project information yourself:

  • Block Explorer Contract Address: ATTN is an ERC-20 token on Base network, contract address
    0x032a7252B4932c44bdE89AEE6275744376a96BFF
    . You can check this address on Base network explorers (like Basescan) for total supply, holder distribution, and transaction history.
  • GitHub Activity: Collective Memory's GitHub repo is
    https://github.com/orgs/collective-memory-dev/
    . Reviewing update frequency, commit history, and contributor count can help assess development activity and transparency.
  • Official Website and Whitepaper: The official site is
    https://www.collectivememory.ai
    , and the whitepaper (or detailed tokenomics doc) is
    https://docs.collectivememory.ai/attn-token
    . These are the main sources for authoritative and detailed project info.
  • Social Media and Community: Follow the official X (Twitter) account
    https://x.com/Collective_memo
    and other community platforms for the latest updates and discussions.

Project Summary

ATTN (Attention Token) is the core token of the Collective Memory project, aiming to disrupt traditional social media models by building a user-driven "decentralized memory layer." The most compelling aspect is its attempt to turn our most valuable daily resource—"attention"—into a quantifiable, tradable digital asset. By letting users stake ATTN to support "memories" (photos, videos) they believe are real and important, Collective Memory seeks to create a transparent attention economy, directing value to creators and early discoverers rather than centralized platforms.

The project combines blockchain technology (Base network ERC-20 token) and AI (EigenAI for content verification) to ensure information authenticity and credibility. Its tokenomics include multiple utilities: signaling importance, creator rewards, revenue sharing, advertising, and plans for future decentralized governance and data licensing.

However, as an emerging blockchain project, ATTN faces smart contract risk, market volatility, token concentration, and regulatory uncertainty. Its long-term success depends on attracting and retaining enough users and creators, and the effectiveness of its decentralized verification and governance mechanisms.

Overall, Collective Memory and ATTN offer a thought-provoking vision: a future where "reality" narratives are shaped by the community, and "attention" truly generates value. But remember, this is not investment advice. The crypto market is full of uncertainty—always do thorough personal research and risk assessment before making any decisions.

Disclaimer: The above interpretations are the author's personal opinions. Please verify the accuracy of all information independently. These interpretations do not represent the platform's views and are not intended as investment advice. For more details about the project, please refer to its whitepaper.

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