Boba Guys, Shopify users showcase adoption of Web3 tools - Solana Breakpoint
Web3 tools powered by layer-1 blockchain Solana are driving tangible returns and delivering deep customer data insights, according to prominent mainstream brands and companies that attended Solana Breakpoint.
The four day conference hosted in Amsterdam in 2023 attracted a wide variety of businesses and projects from Web2, Web3 and traditional backgrounds. A prominent takeaway was adoption of Solana-based tools and services innovating payments and loyalty programmes.
Boba Guys, a growing United States-based bubble tea brand in the mold of Starbucks, unpacked how its pilot programme for a new customer loyalty app delivered insightful data while seemingly incentivizing customers to return to its stores in San Francisco.
Related: Visa taps into Solana to widen USDC payment capability
The five week programme relied solely on in-store promotion to customers in the area. 600 users were onboarded, with 31% of orders being attributed to the loyalty programme after the fact. Co-founder Bin Chen and Andrew Chau also reported that the app resulted ina 67% increase in monthly visits of loyalty programme users and a 65% increase in spend.
Solana Foundations head of commerce business development Josh Fried tells Cointelegraph that the development of the loyalty programme provides a tangible use case for commercial clients looking for Web3, blockchain based tools to build their businesses and customer base.
“The Boba Guys pilot initial data shows that we’re actually improving their business results. A real retailer with 25 locations got on stage and said this Solana-based programme was bringing a return of investment of 800%,” Fried explained.
For every $1 that Boba Guys puts into the programme, the company is seeing $9 revenue in return. It’s a “legitimate business uplift”, Fried said, with the company planning to roll out the app across its stores in San Francisco, New York and Los Angeles.
The recent integration of Solana Pay into e-commerce platform Shopify is another indicator that Web3 based payment tools are becoming a viable alternative for conventional businesses. Fried unpacked how merchants are beginning to provide meaningful feedback on the adoption of its payments rail.
The MadLab NFT project noted a material uplift in sales from crypto native users that were holding crypto. “These users were holding USDC on Solana, waiting for the utility to use it to pay for something rather than TUSDT">JSTUSDT">just trading. The community used the integration to start buying merch," Fried said.
Another anecdote came from an entrepreneur based in Denver, Colorado, who has turned to Shopify’s Solana Pay integration to drive sales of bespoke fragrances. The attraction to the payment solution is the ability of Web3 to help drive e-commerce sales:
“When you're buying e-commerce, you can't smell something. Right. He's like, ‘for a storyteller, I need metaverses, I need Web3 technology that's going to bring new layers to the sale’.”
While optimistic, Fried concedes that there is a significant amount of work to drive adoption of Solana Pay and Web3 tools built on Solana. Having worked at Google for a decade on the development of Google Pay, he highlights that event the tech behemoth took years to see adoption of its increasingly ubiquitous payment service.
“What helps is when somebody like Visa comes along and says, hey, we're going to start doing interbank settlement on the Solana blockchain,” Fried explains. Major payment processors and payment rails will be crucial in driving Web3-based payments adoption.
Magazine: Slumdog billionaire 2: ‘Top 10… brings no satisfaction’ says Polygon’s Sandeep Nailwal
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
You may also like
Top Altcoins to Buy in 2025: BlockDAG, Solana, Cardano, and Avalanche Could See Strong Growth
Explore top altcoins to buy now like BlockDAG, Solana, Cardano, and Avalanche. See what makes them stand out and their potential in 2025.2. Solana’s Speed and Market Data Insights3. Cardano’s Smart Contract Strengths to Explore4. Avalanche (AVAX) Market Overview and Network CapabilitiesTop Altcoins to Buy in 2025: A Summary of Choices

SUI’s Price Jump, Polkadot’s Bullish Signals, and the 2700% ROI Potential of Unstaked’s Stage 12 AI Crypto: Just $0.008997?
Witness the SUI price prediction climb, Polkadot form bullish patterns, and Unstaked AI presale surge with 2,700% ROI potential as the top crypto pick for 2025.Polkadot Eyes Breakout from Bullish WedgeUnstaked Turns AI From a Buzzword Into a Business EngineThe Path Ahead

Next Crypto to Explode: BTFD Coin Raises $7M With 200% Bonus Still Live—Whales Are All In as $CAT and $SNEK SlideFind Out More:
$CAT and $SNEK dip, while BTFD Coin preps for liftoff—is this the next crypto to explode?BTFD Coin: The Referral Gold Rush Fuelling the Next Crypto to ExplodeSnek ($SNEK): Can This Cardano Creature Strike Back?Simon’s Cat ($CAT): Nine Lives, But Losing One Fast?Time’s Almost Up: BTFD Coin’s Presale Ends May 26

Jetcraft Now Accepts Bitcoin for Private Jet Payments
Private jet giant Jetcraft now accepts Bitcoin and crypto, signaling growing luxury adoption.Billionaires Are Buying Jets with BitcoinA Bold Shift in Luxury SpendingWhat This Means for Crypto Adoption

Trending news
MoreCrypto prices
More








