Puma's Resilient Commitment to Web3 Technology Amidst Crypto Winter

Despite the ongoing downturn in the cryptocurrency market, Puma, a global sportswear company, is maintaining its belief in web3 technologies. Puma's Head of Emerging Technology, Ivan Dashkov, emphasized the company's commitment to preparing for a future shaped by cryptocurrencies. Puma has been exploring web3 technologies for a few years and took a bold step into the metaverse by introducing Black Station and Black Station 2. Puma's continued investment in web3 technologies demonstrates its readiness to embrace the transformative capabilities of digital technology and position itself as a trailblazer.