Automobili Lamborghini and Animoca Brands Partner to Enhance Automotive Brand Engagement

Animoca Brands has announced a partnership with Automobili Lamborghini to shape the future of brand engagement in the automotive industry, according to the official blog. The partnership will combine the two companies' respective strengths to deliver a unique experience for Automobili Lamborghini fans and customers. Creative design studio and technology company Gravitaslabs and Motorverse, a global ecosystem of digital cars, racing games and racing culture created by Animoca Brands, have been selected as exclusive partners for the program.