Director of financial company Valereum Nick Cowen рассказал , why Microsoft, Amazon and other tech giants aren't willing to invest in Bitcoin .
Microsoft has $78 billion in fiat currency on its balance sheet, while e-commerce leader Amazon holds even more cash — $87 billion. Inflation is steadily eroding the value of these organizations’ savings, and Bitcoin can solve this problem by protecting the savings of enterprises from the constant rise in prices for goods and services. However, these companies are in no hurry to buy the main cryptocurrency.
Change in Cash on Amazon and Microsoft Balance Sheets
The negative narrative [around bitcoin] could overshadow the potential financial gains, especially given Amazon's leadership commitment to environmental, social and corporate governance. And it [bitcoin] needs to have broad shareholder support, Cowen said.
Nick believes that the management of Microsoft, Amazon and other major American companies are concerned that investing in Bitcoin could damage their image. The cryptocurrency’s reputation has improved in recent years, but there are still reports in the media that BTC is used by criminals, the digital asset market has become a favorite of speculators, and cryptocurrency mining causes great harm to the environment. In this regard, it can be assumed that the heads of the hegemons of the tech industry will agree to buy BTC only after the perception of the coin changes in a positive direction.
Security holders are also not eager to invest in BTC. This is evidenced by the fact that only 0,55% of Microsoft shareholders voted for investing in bitcoins. So the initiative to acquire the cryptocurrency has failed miserably. A similar fate may befall the proposal to purchase the digital asset put forward by Amazon shareholders, which will be considered in May 2025.
