GameStop Adopts Ape Strategy’s Bitcoin Reserves – Could This Spark a GME Surge?

Key Points

• GameStop’s board has approved adopting Bitcoin as part of its corporate strategy.
• The move has drawn mixed reactions, with some viewing it as a potential boost for Bitcoin’s value.

GameStop, a popular American video game retailer, has received unanimous approval from its board to incorporate Bitcoin (BTC) reserves into its corporate strategy. This decision places GameStop among an increasing number of public companies adopting a Bitcoin strategy, similar to Strategy’s (formerly MicroStrategy), to enhance shareholder value.

This development follows recent appeals from several individuals, including Strive Asset Management CEO Matt Cole, who urged GameStop’s CEO, Ryan Cohen, to purchase BTC with the company’s surplus cash reserves.

Market Reactions and Implications

The announcement has elicited varied responses. Michael Saylor, a leading advocate of the Bitcoin strategy, has hailed this decision as a “step in the right direction.” Currently, GameStop reportedly holds $4.6 billion in cash reserves.

According to GameStop’s 10-K filing with the SEC, its groundwork for Bitcoin adoption closely mirrors that of Strategy, including debt and stock issuance.

Bitcoin Treasuries data reveals that 88 public companies currently hold a substantial 665,030 BTC as part of their Bitcoin strategy. These companies rank as the second-largest category of Bitcoin holders, following funds such as ETFs, which possess over 1.29M BTC.

While some view this rising corporate interest in Bitcoin as a positive sign for its value due to increased demand, others hold contrasting views. Analyst Checkmatey suggests that the growing number of companies adopting Bitcoin could be a potential top signal.

Despite differing opinions, it’s undeniable that most firms adopting this strategy have experienced significant surges in their stock values. For instance, Strategy’s stock MSTR has seen a remarkable 2000% rally since adopting Bitcoin in 2020, outperforming the cryptocurrency by 3.3x.

Similarly, Metaplanet’s stock value skyrocketed by 2,240% after adopting Bitcoin in April 2024. Whether GameStop’s stock will follow this trend is yet to be determined. However, the company’s stock did rise by 10% shortly after the U.S market opened on Wednesday.