Apple Allows Crypto, NFT Apps to Bypass 30% Fee

Apple updates its App Store guidelines in the US, effective May 2025, permitting cryptocurrency and NFT apps to bypass Apple’s in-app purchasing system. This change lets developers direct users to external platforms without incurring a 30% fee.

The policy change is crucial as it opens up new revenue streams for developers and has been met with positive reactions across the crypto industry. It offers a regulatory precedent that may affect similar policies globally.

Main Changes in Apple App Store Policies

The Apple App Store’s policy update removes the mandate for developers to use Apple’s in-app purchase system for cryptocurrency transactions. This development represents a significant change in how cryptocurrency and NFT apps can operate on iOS devices.

Epic Games CEO Tim Sweeney plans to relaunch Fortnite on the U.S. Apple App Store. This follows a long-standing legal battle over App Store policies, which he criticized as monopolistic.

Opportunities for Developers

The relaxation in policy allows mobile crypto games and NFT apps to flourish without the burden of excessive fees. Developers expect to engage users more effectively, enhancing the user experience with the newfound autonomy.

Financial implications are immediate as developers circumvent the 30% fee, making app monetization more viable. Institutional support may strengthen following these changes, signaling potential widespread industry adoption.

Global Implications and Future Prospects

Moreover, this move raises possibilities for similar policy adaptations globally. Stakeholders see potential higher profits and reduced entry barriers for crypto apps, paving the way for diversified mobile innovations.

Industry experts forecast an increase in blockchain-based app development on iOS. Historical data showing resistance against in-app purchase mandates support the trend, as developers anticipate enhanced revenues and reach. This change aligns with broader adoption of digital currencies worldwide. “Apps can now link to an external NFT collection and payment system, no entitlement required.” – Ariel Michaeli, CEO, Appfigures