Is It Too Late To Buy Bitcoin?

Bitcoin’s price is touching historic highs, but the interest it sparks has never been so divisive. While some see it as the ultimate opportunity, others question the relevance of investing at this stage. This year, signals from financial institutions, influential investors, and the markets themselves fuel a strategic debate: should one still buy bitcoin, or has that train already passed?

The Turnaround of Institutions: Between Caution and Forced Adoption

On May 19, 2025, Jamie Dimon, CEO of JPMorgan Chase, made a statement marking a turning point in the historical relationship between major banks and bitcoin: “we are going to let you buy it”.

This statement, made during the bank’s Annual Investor Day, officially announces bitcoin access for JPMorgan clients , a first for the institution.

However, Dimon did not temper his skepticism: “I don’t think you should smoke, but I defend your right to smoke”, he remarked to illustrate his approach to bitcoin. He also reiterated his criticisms of crypto, mentioning again its use in “sex trafficking, money laundering, and terrorism”.

Furthermore, signals converge toward increased institutionalization of bitcoin, especially in the United States:

• The presidential decree: Donald Trump has formalized the creation of a Strategic Bitcoin Reserve, financed by seized assets, positioning crypto as a recognized state asset;

• Local state initiatives: U.S. states like New Hampshire and Arizona have passed laws allowing the allocation of up to 5% of public funds to cryptos, including bitcoin;

• Strategic accumulation by sovereign states: El Salvador continues its BTC purchases despite IMF hesitations, using state-independent structures to bypass blocks;

• Expansion by the international private sector: Metaplanet, a Japanese company, surpasses El Salvador in bitcoin volume held, with a clear goal: to reach 1% of the total circulating supply;

• Consolidation of BTC as a reserve asset: These coordinated actions by governments and companies reflect growing integration of bitcoin into long-term reserve and diversification strategies.

This pivot, even among the most skeptical, shows that bitcoin is now establishing itself as an asset institutions can no longer ignore, even when they publicly disapprove of it.

Buying at the Peak: A Rational Bet According to Maximalists

While some question the wisdom of buying an asset that has just broken its historical record, other financial figures see it as an opportunity not to be missed.

Michael Saylor, founder of Strategy, expressed bluntly on May 21 on the X platform:

If you don’t buy at the historical peak, you leave money on the table.

For him, bitcoin has not yet revealed its full potential, notably because major banks are only at the beginning of their entry into this universe.

And he goes further: “when banks eventually bless bitcoin, everyone will want to buy, no one will want to sell, and you won’t be able to afford it anymore”.

In the same spirit, Robert Kiyosaki, famous author of “Rich Dad, Poor Dad”, stated on social network X (formerly Twitter) on May 26 that “even buying 0.01 BTC today could make you very rich within two years”. He raised his forecasts and estimated that bitcoin could reach $350,000 by the end of this year.

While these statements may seem speculative, they are based on a conviction shared by several players: bitcoin’s programmed scarcity, combined with the expected influx of institutional investments, could mechanically cause its price to rise sustainably.

However, these bullish positions come with warnings. As Arthur Azizov, founder of B2 Ventures, reminds us, any projection remains theoretical today, due to lack of historical data beyond this price level.

In the event of a correction, BTC could fall back to the 60,000 to 50,000 dollar range. Nevertheless, for its most convinced supporters, this volatility does not change the essentials, because in a world where fiat currencies are eroding, bitcoin would represent an essential medium-term store of value and a much better investment than ten years ago . As the lines blur between traditional finance and crypto, one thing is certain: the debate around bitcoin is only just beginning.