K33 Invests $6,2 Million in Bitcoin as Treasury Strategy

• European company bets on Bitcoin as a strategic asset
• K33 raises $6,2 million to buy cryptocurrencies
• Bitcoin usage expands K33’s products and margins

K33, a Norwegian-based cryptocurrency company listed on the Nasdaq First North Growth Market, announced raising approximately US$6,2 million to incorporate Bitcoin into its corporate balance sheet. The move is part of a treasury strategy that aims to strengthen the company's equity structure and expand its product line aimed at the crypto market.

The financing was obtained through the issuance of new shares and guarantees totaling SEK 15 million, as well as SEK 45 million in convertible loans. These funds will be used to acquire Bitcoin, which K33 intends to hold as a long-term reserve and also use as a strategic lever for new financial services.

“We firmly believe that Bitcoin will become a fundamental part of the global financial system,” stated the company's CEO, Torbjørn Bull Jenssen. According to him, the initiative seeks not only to strengthen the company's cash flow with a conviction asset, but also to enable advances in the brokerage's structure.

With the new approach, K33 aims to improve trading margins and launch products such as BTC-backed loans, expanding its presence in the cryptocurrency ecosystem. In a further statement, Jenssen highlighted that the company is “taking inspiration from industry best practices.”

K33's first-quarter revenue reached SEK 450 million, equivalent to $46,6 million, representing a 200% jump year-on-year, as disclosed in its most recent report.

K33's strategy is similar to that of other companies that have already adopted Bitcoin accumulation policies, such as the American Strategy and the Japanese Metaplanet. However, according to K33's own head of research, Vetle Lunde, Strategy's pace of purchases has slowed, due to the reduction in the premium on MSTR shares and the intensification of corporate competition for the acquisition of the digital asset.