Meta Faces Bitcoin Proposal Amidst Rising Market Interest

Strive’s move highlights potential institutional interest in Bitcoin, fueled by Meta’s large cash reserves. The proposal has intensified market speculation but hasn’t affected Meta’s official stance or Bitcoin transactions.

Nut Graph: Strive Asset Management announced a proposal at the Bitcoin 2025 conference urging Meta to invest in Bitcoin. This proposal comes as part of a plan for Bitcoin-focused strategies, highlighted by Strive CEO Matt Cole. Meta’s board, however, has advised against the move, with no public comment from CEO Mark Zuckerberg.

Initial reactions have been largely speculative, with analysts pondering possible outcomes. The broader financial impact remains undetermined. The proposal has nevertheless captivated industry attention, with Bitcoin as the key focus. If successful, it might mark a dramatic shift in Meta’s financial strategies.

Market reaction has centered on Bitcoin’s potential adoption by a tech giant like Meta. Analyst interest has surged, yet there’s no on-chain evidence of Meta pursuing Bitcoin acquisitions. This could lead to new momentum in corporate cryptocurrency strategies.

The industry is on high alert for any shifts in Meta’s financial strategies regarding cryptocurrency. Proponents reference successful precedents, with MicroStrategy and Tesla having invested in Bitcoin, though Meta’s scale presents different challenges. If Meta proceeds, it may significantly amplify Bitcoin’s corporate adoption narrative globally.

“The case for putting Bitcoin on your corporate balance sheet has never been stronger… As M2 rises, the purchasing power of dollars or dollars that are put in short-term U.S. Treasuries continues to decrease.” — Matt Cole, CEO, Strive Asset Management: source