Ripple’s Blockchain Campaign Highlights RLUSD, Custody, and Global Reach

• Ripple’s campaign on X promotes blockchain’s role in transforming global finance.
• Ripple hints at major market goals through visuals of Wall Street and Tokyo in its video.
• Ripple’s RLUSD stablecoin was listed on Bitget and Bitmex, boosting its market reach.

Ripple has renewed enthusiasm for the XRP community through its new campaign, which highlights how blockchain is changing finance and other industries. The company recently stated on X, “If it’s happening on-chain, it’s happening with Ripple,” reflecting its broader vision for payments, custody, and digital assets.

Ripple Accelerates Blockchain Finance with RLUSD and New Listings

In its campaign on X, Ripple pointed out that blockchain technology is key to improving global finance, remarking, “Blockchain is changing finance…and just about everything else, too.” The post highlighted how Ripple has grown in payments, stablecoins, and custody services for its users.

Last December, Ripple introduced RLUSD as its first dollar-pegged stablecoin. RLUSD is intended for international payments and to provide a reliable stablecoin for exchanges. Since its launch, RLUSD has been included in Ripple Payments to support XRP in international money transfers. 

Notably, Ripple’s strategy to increase RLUSD’s reach is reflected in predictions that cross-border payments will surge from nearly $32 trillion to $50 trillion over the next decade. This week, two major exchanges, Bitget and Euler Labs, listed RLUSD, joining platforms like Kraken, Gemini, and Bitstamp. 

Strategic Expansion: Ripple’s Global Partnerships and Hidden Road Deal

Ripple’s latest video post included references to Wall Street and Tokyo’s Marunouchi Line. These clues hint to investors in the XRP community that Ripple is aiming for success in major financial hubs. Moreover, the Marunouchi Line is near the headquarters of SBI Holdings, a key Ripple partner in Asia. By using XRP to facilitate cross-border payments for customers in the region, SBI demonstrates Ripple’s influence across borders.

Ripple’s acquisition of Hidden Road, a digital prime broker, garnered industry attention this spring. In March, Hidden Road joined the Government Securities Division of the Fixed Income Clearing Corporation, giving it access to a platform that settles over $11 trillion in U.S. Treasury trades daily. Ripple has clarified that RLUSD will be used as collateral in these settlement networks, while XRP will cover transaction fees.

Ripple Custody Initiatives and Industry Regulatory Developments

The company is intensifying its efforts to offer custody solutions to institutional clients. In February, Ripple filed the trademark “Ripple Custody”. The new Ripple Custody app targets institutional clients and supports secure transactions. The initiative aligns with the U.S. Treasury’s ongoing interest in safeguarding digital assets with third-party providers.

Related: Is Hidden Road’s OTC Launch the Reason for Ripple’s Bullish Outlook?

The Ripple vs. SEC case saw a surprise twist this week as an unaffiliated individual filed a lengthy critique of the Howey test, challenging its use in the case. The unexpected filing added new uncertainty just weeks before the SEC’s June 16 deadline to update the court.

This week, the SEC also dropped its lawsuit against Binance.US and former CEO Changpeng Zhao. The June 2023 case, which alleged trading violations, was dismissed alongside earlier cases against Coinbase and Kraken, signaling a broader regulatory shift.