Brazil’s Méliuz Plans $26M Share Sale for Bitcoin

Bitcoin Investment Strategy: Méliuz’s Bold Move

Méliuz, a Brazilian fintech, has announced a $26 million share sale to increase its Bitcoin holdings, scheduled for June 2025 in Brazil.

The event signifies further institutional investment in Bitcoin, with the mixed market reaction underlining uncertainty amid current economic conditions.

Investment Strategy and Market Reaction

Méliuz plans to raise $26.4 million by issuing 17 million new shares to professional investors, priced at R$8.82 per share. The strategy aims to boost its Bitcoin treasury following its pioneering decision to hold BTC. This move mirrors MicroStrategy’s approach . BTG Pactual, a major investment bank, is coordinating the process, enhancing credibility.

After the announcement, Méliuz’s share price dropped by 7%, reflecting investor caution given Bitcoin’s volatile market. The initiative aligns with a trend of using crypto assets as corporate reserves.

The broader implications include increased attention on corporate Bitcoin adoption in Brazil . As the first Brazilian public company to pursue this path, Méliuz’s actions reinforce Bitcoin’s role as a potential reserve asset.

Méliuz’s decision could inspire more Brazilian firms to adopt similar strategies. Bitcoin’s potential as a financial reserve continues to pique interest, especially in emerging markets.

The company’s actions illustrate a growing corporate strategy to diversify reserves, a point emphasized by industry analysts. Historical trends suggest that holding Bitcoin can improve financial robustness. As regulatory frameworks support such strategies, corporate interest in digital currencies may rise globally.

“We see this share sale as a strategic balance sheet optimization pursuing long-term confidence in Bitcoin’s value.” — Israel Salmen, CEO, Méliuz

Israel Salmen shares insights on crypto developments