Bluebird to Convert Gold Revenue to Bitcoin, Shares Soar 63%

• • Bluebird to adopt Bitcoin as treasury reserve
  • Mining company shares jump after cryptocurrency-focused announcement
  • Strategy combines physical gold with so-called digital gold

UK-listed gold miner Bluebird Mining Ventures Ltd. has announced a strategic decision that has sparked a strong market reaction: the company will convert part of its gold revenue into Bitcoin. The move, billed as a restructuring of its treasury policy, aims to adopt BTC as a long-term store of value.

Strategy shift to covert gold into digital gold – #bitcoin #goldmining #goldequities #investinbitcoin #investingold
“Combining income streams from gold mining projects and recycling these revenues into a proactive “Bitcoin in Treasury” management approach, whilst maintaining a… pic.twitter.com/BpJA6hFU9Y

— Bluebird Mining Ventures Ltd (LSE:BMV.L) (@bluebirdIR) June 5, 2025

The immediate response was felt in the company's shares, which soared 63% on Thursday, according to data from Yahoo Finance. Despite the significant increase, Bluebird shares are still expected to fall by around 14% in 2025. The company highlighted that it will be the first publicly traded mining company in the UK to officially incorporate Bitcoin into its reserve management.

The strategy calls for profits from Bluebird’s gold mining projects to be converted into Bitcoin, signaling confidence in the cryptocurrency as a hedge against economic uncertainty. The company has publicly acknowledged that Bitcoin is “reshaping financial markets” and that it is seeking a new CEO with digital asset experience to lead the charge.

The change of stance comes as Bluebird has also renewed its mining license in the Philippines and is negotiating the extension of a transfer exemption with its local partner, paving the way for the start of production.

According to the company, Bitcoin adoption is driven by macroeconomic factors such as expansionary monetary policies, rising global debt to GDP, rising geopolitical tensions and persistent inflation.

“Some of the reasons for Bitcoin’s growing adoption are a response to central banks’ expansive monetary policy, high debt-to-GDP ratios globally, rising geopolitical tensions, and ongoing concerns about persistent inflation,” Bluebird said in a statement.

Interim CEO Aidan Bishop noted that markets are undergoing a “tectonic shift” and that Bitcoin is set to play a central role. “By adopting a ‘gold plus digital gold’ strategy, the company has the opportunity to turn the page and look to the future, seeking to attract a new type of shareholder,” he said.