Apple, X, Google, Airbnb in Early Talks to Adopt Stablecoins

Major U.S. tech companies, including Apple, Google, X, and Airbnb, are in early talks with crypto firms to explore the integration of stablecoins, Fortune reported on Friday.

According to reports, tech giants are evaluating stablecoins as a means to reduce transaction costs and streamline cross-border payments. The push reflects growing interest in digital payment innovation, especially as the U.S. signals a more supportive stance on crypto under the current administration.

Google’s Head of Web3 Strategy has confirmed that the tech giant is actively exploring the use of stablecoins on its platform, as per sources familiar with the matter. 

Meanwhile, Apple has reportedly been in talks with Circle, the issuer of the USDC stablecoin, since early this year to explore integrating stablecoins into its payments infrastructure.

X is also exploring stablecoin options for its upcoming payments platform, X Money, and is in discussions with Stripe about potential integration. Elon Musk has previously confirmed that X Money is being developed in partnership with Visa to link debit cards with digital wallets for peer-to-peer payments.

Airbnb initiated similar discussions in early 2025, collaborating with payment processor Worldpay, which had recently enabled stablecoin payouts through its partner BNVK.

The renewed interest across the tech sector comes as lawmakers advance the GENIUS Act, a key piece of legislation that could provide long-awaited regulatory clarity for stablecoins.

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