Apple, X, Google, Meta, Airbnb, and Other Big Tech Firms Reportedly Explore Crypto Adoption

Key Points

• Apple, X, Airbnb, and Google are in talks with crypto firms to integrate stablecoins into their platforms, Fortune reported.
• Meta and Uber are also interested in using the stablecoin technology.
• The firms reportedly view stablecoin adoption as a means to lower transaction costs and boost cross-border payments.

Crypto adoption continues to advance globally, and the latest firms that are reportedly considering entering the industry include X, Airbnb, Google, and Apple, according to a report from Fortune dated June 6.

Big Tech Firms Explore the Integration of Stablecoins

Fortune’s article debuted by highlighting how the crypto industry finally seems to be able to integrate blockchain tech into the financial mainstream, and stablecoins could be the solution, a “killer app” to boost adoption of the innovative technologies.

The publication revealed that Apple, X, Google, and Airbnb are some of the latest firms that are exploring the integration of stablecoins into their platforms, citing sources familiar with the matter.

Google Cloud has already accepted payments from two customers in PYUSD (PayPal’s stablecoin).

Airbnb could reportedly cut back on transaction fees that it pays Visa and Mastercard with stablecoin integration. The company has been in talks with Worldpay about using stablecoins.

X, Elon Musk’s social media platform, is also considering stablecoin integration into X Money, the platform’s payments app. X is currently in talks with the Stripe payments processor.

Apple is already present in the payment ecosystem via its Apple Pay solution, and it could collaborate with Circle, the company that supports businesses and developers to use USDC for payment and commerce. On June 5, Circle officially became a public company listed on the NYSE under the ticker CRCL.

The article also mentions Meta, which revived its interest in stablecoin payments following a pause in its plans due to regulatory backlash. In May, Fortune reported that Meta was in talks to deploy stablecoins following a previous break.

Also, Uber seems to be in a testing phase to integrate stablecoins for global money transfers, according to the company’s CEO, Dara Khosrowshahi, who spoke at a Bloomberg conference on June 5.

These firms reportedly view stablecoin adoption as a means to:

• Lower transaction costs
• Optimize cross-border payments

Stablecoin Industry Attracted Millions in Venture Funding

Stablecoins have attracted millions of dollars in venture funding, triggering the attention of the US Congress, which is weighing two bills that would regulate the asset class. Previously, we reported that the US President, Donald Trump, is expecting the stablecoin legislation on his desk by August 2025.

The crypto infrastructure company Fireblocks revealed the rising stablecoin volume that it has processed since 2019. The stablecoin trading volume surpassed $200 billion in 2025, and stablecoin payments reached over $21 billion this year.

Fortune – Stablecoin volume processed by crypto infrastructure company Fireblocks since 2019

The rising interest in the stablecoin industry comes after the payments company Stripe bought the stablecoin startup Bridge in 2024 for $1.1 billion – this was a milestone, opening the door to interest from Silicon Valley companies.

Stablecoins – One of the Biggest Payment Upgrades Since SWIFT

The Head of the Web3 strategy at Google Cloud, Rich Widmann, reportedly told Fortune that stablecoins represent the biggest payment upgrade since the SWIFT network, while also confirming that Google explores integrating the technology as well.

On June 6, the total stablecoin circulating market cap is over $249 billion, according to data from DeFi Llama .

It’s also worth noting that the Trump family’s crypto project called WLFI also launched its own stablecoin called USD1 and began its airdrop to WLFI holders on June 4.