Heritage launches Dogecoin bourbon with 583,000 DOGE prize

Heritage Distilling Holding Company has introduced a new bourbon inspired by Dogecoin (CRYPTO:DOGE), following its earlier Bitcoin-themed (CRYPTO:BTC) release.

The product, named House of Doge Bourbon, is a collaboration with the House of Doge, an entity linked to the Dogecoin Foundation.

“The Dogecoin community has always been about mainstream adoption for payments and celebrating moments when new products and services become available for purchase with Dogecoin,” commented Timothy Stebbing, Director of the Dogecoin Foundation and Chief Technology Officer at House of Doge.

“This exciting partnership celebrates all things DOGE with a bespoke, high-end product made by Dogecoin fans, for Dogecoin fans, and available to buy with Dogecoin. May this be one of many new ventures introducing Dogecoin to Main Street,” he added.

Alongside the bourbon launch, Heritage is continuing a contest format used in its Bitcoin Bourbon rollout.

The grand prize for this contest is a bitcoin’s worth of Dogecoin, which at the time of announcement was approximately 583,771 DOGE.

“Crafting a bourbon worthy of the Dogecoin community meant bringing together tradition and trend. This isn’t just a meme — it’s a meticulously crafted bourbon that respects the old ways, with a wink to the new,” explained Justin Stiefel, CEO of Heritage.

Heritage recently adopted a cryptocurrency treasury reserve policy as part of its digital strategy.

The company is also exploring the implementation of crypto payments across its supply chain, beginning with partners in Canada.

Additionally, Heritage is working on refining its blockchain systems and technology infrastructure.

At the time of reporting, the Dogecoin (DOGE) price was $0.1958.