Smarter Web Raises $37M to Boost Bitcoin Holdings

The Smarter Web Company PLC has raised $37.1 million to acquire additional Bitcoin, as announced in June 2025. The England-based firm has adopted Bitcoin as part of its treasury strategy since 2023.

Company Overview and Strategy

The Smarter Web Company, a publicly listed entity headquartered in Surrey, England, secured £29.3 million through equity offerings. The company aims to enhance its Bitcoin holdings in line with an established treasury strategy initiated in 2023.

“Since 2023, The Smarter Web Company has adopted a policy of accepting payment in Bitcoin. The Company believes that Bitcoin forms a core part of the future of the global financial system and… is pioneering the adoption of a Bitcoin Treasury Policy into its strategy.” – source

Institutional investors drove demand for the equity raise, resulting in a significant spike in Smarter Web’s stock price . The company’s market capitalization surged dramatically, positioning it as a crypto investment leader.

Financial Impact and Future Directions

The equity capital acquired by Smarter Web was facilitated primarily by Tennyson Securities and Peterhouse Capital Ltd., securing both company-direct subscriptions and institutional investor interest. This approach mimics strategies utilized by major tech firms.

This financial move further impacts Smarter Web’s market standing, increasing its appeal to crypto enthusiasts and investors. Bitcoin’s market stability and perception may see a positive shift due to this high-profile acquisition effort.

Anticipated outcomes include enhanced crypto treasury strategies across similar firms, illustrating potential shifts in financial policy frameworks. Strategies akin to those employed by Smarter Web may lead other companies to consider alternative financial assets.