Visa Expands Stablecoin Business in Europe, Middle East, Africa

Visa, the global payments giant, is expanding its use of stablecoins across Central and Eastern Europe, the Middle East, and Africa (CEMEA). Visa has teamed up with Yellow Card, a popular African stablecoin payment company. Together, they’ll work on creating better ways to send money across borders, manage business finances, and improve how companies handle their cash flow.

According to the latest release , the company is putting even more focus on stablecoins, which are quickly becoming the main way money moves online. Just last month, it invested in a company called BVNK that builds payment systems using stablecoins.

Visa’s top executive for this region, Godfrey Sullivan, said that by 2025, every company that moves money will need a stablecoin strategy. Stablecoins are becoming an important part of the global financial system, especially for fast, secure, and low-cost payments.

The company has had experience with stablecoins already. In 2023, it began settling transactions in Circle’s USDC, one of the largest stablecoins. Since then, it has settled more than $225 million in transactions involving stablecoins for its customers.

Chris Maurice, the CEO of Yellow Card, said they’re working with Visa to connect old-school banking with the future of money. He added that they’re excited to keep creating new ways to make sending money safer, faster, and clearer for everyone.

Yellow Card works in over 20 African countries, offering safe and easy-to-use stablecoin services for individuals, businesses, and developers. This new partnership with Visa strengthens Yellow Card’s position as a key player in building financial tools and systems in growing markets.