- Former Coral Capital executives aim to raise $100 million to acquire BNB tokens through a Nasdaq-listed company.
- BNB’s price could surge amid the fresh institutional interest, with this set to mirror the Bitcoin treasury trend.
- The token’s value could spike to above $700 amid bullish sentiment, though primary support is around $550.
BNB is slightly up as a group of former crypto hedge fund executives look to shake up the cryptocurrency market with a $100 million fundraising plan to invest in Binance’s BNB token.
Reports are that the hedge fund execs are eyeing the initiative via a publicly listed company.
This move, inspired by Michael Saylor’s Bitcoin treasury strategy, signals growing institutional interest in BNB, which boasts an $87 billion market cap.
Hedge Fund executives seek $100m for BNB treasury
According to a Bloomberg report , former Coral Capital Holdings executives Patrick Horsman, Joshua Kruger, and Johnathan Pasch are in advanced talks to raise $100 million for a Nasdaq-listed company they control.
The trio plans to rename the entity Build & Build Corporation and begin accumulating BNB tokens this month.
This strategy mirrors the crypto treasury trend pioneered by Saylor’s Strategy, which has built a $60 billion Bitcoin reserve since 2020.
Per the Bloomberg report, the BNB treasury play would position Build & Build as the first public company to hold BNB as its primary treasury asset, offering investors exposure to Binance’s ecosystem through regulated markets.
A spokesperson for the team declined to comment on the fundraising efforts.
BNB’s “Microstrategy”
The initiative follows a wave of public firms diversifying into cryptocurrencies. While earlier adopters focused on Bitcoin, recent efforts target altcoins like Ethereum, Solana, and now BNB.
Binance founder and former CEO Changpeng Zhao commented on the development, noting in a post on X that a “BNB ‘microstrategy’” was taking shape.
BNB "microstrategy" coming to a company near you! https://t.co/90FXknLtex
— CZ 🔶 BNB (@cz_binance) June 23, 2025
Binance, the world’s largest crypto exchange, created BNB in 2017.
The token serving as a utility for trading-fee discounts and settling fees on the BNB Smart Chain, a blockchain popular for decentralized apps.
Despite Binance’s 2023 guilty plea to anti-money laundering violations and a $4.3 billion fine, BNB’s market resilience underscores its appeal to institutional investors.
On Build & Build Corporation’s plans, CZ noted:
“I heard about a few different companies doing this. So far, none are driven by me/us. But we are extremely supportive. BNB is a public blockchain native coin, not “linked” to Binance Holdings Ltd or Binance CEX.”
BNB price prediction
BNB’s price trajectory has been in a downturn since flipping negative from highs of $794 in December 2024.
Despite the dip that sees it hover around $622, the altcoin remains largely bullish amid institutional interest.
On the daily chart, key technical indicators suggest short term advantage for the bears.
The Relative Strength Index (RSI) hovers around 37, and is upsloping off the oversold territory zone.
However, the Moving Average Convergence Divergence (MACD) shows weakness for buyers after a recent bearish crossover, with the MACD line below the signal line.
BNB chart by TradingView
Nonetheless, BNB is currently trading above the critical support area at $600. A break above $650 could see bulls target highs of $700.
On the flipside, support lies at $550.
Analysts attribute BNB’s strength to its utility within Binance’s ecosystem and the exchange’s recovery under a crypto-friendly U.S. regulatory environment, marked by the SEC’s decision to end its legal battle with Binance in May 2025.
The $100 million treasury play could further bolster demand, potentially driving BNB’s price higher.
However, investors should remain cautious of macroeconomic factors and regulatory shifts that could impact the broader crypto market.
