Tahini’s Bitcoin Reserve Strategy Fuels Expansion

Tahini’s Restaurants, led by Omar Hamam, adopted a Bitcoin treasury strategy in 2020, allocating over 70% of reserves to Bitcoin to combat inflation across Canada.

This adoption mirrors MicroStrategy’s approach and signifies a broader trend of businesses using Bitcoin to hedge against inflation and enhance financial stability.

Background and Strategy

Tahini’s Restaurants, founded by Omar and Aly Hamam in 2012, operates 62 locations across Canada. In 2020, they pivoted to Bitcoin for treasury management, citing inspiration from MicroStrategy’s strategy . They now hold over 70% of reserves in Bitcoin.

Impact and Integration

The Hamam brothers made a decisive move by investing in Bitcoin, significantly impacting their financial strategy. This shift was internally funded without external assistance and highlighted a growing trend among businesses to utilize Bitcoin as a treasury asset. Omar Hamam shared, “To have a treasury and a balance sheet strategy that puts us in a comfortable place financially… it was the best decision we’ve ever made for our business.”

Their strategy has bolstered financial robustness, aligning with other firms embracing Bitcoin. Tahini’s decision to introduce Bitcoin ATMs also underscores its commitment to integrating digital currencies into its operations.

Tahini’s Bitcoin integration helps ensure liquidity and aligns with current financial trends. No direct regulatory or compliance issues were reported, indicating smooth incorporation into their business model.

Historical trends show a growing acceptance of Bitcoin as a corporate asset, often associated with financial resilience and increased market visibility. Tahini’s case may inspire similar businesses to consider digital assets for treasury strategies.