Figma Allocates $100 Million to Bitcoin in Treasury Shift

Figma, a design software company, revealed plans to allocate $100 million to Bitcoin, with $69.5 million via ETFs and a future $30 million conversion from USDC, per SEC filings .

Figma’s move into Bitcoin reflects a growing trend among tech companies embracing digital assets, influencing market perceptions and corporate strategies .

The decision involves Figma’s board approving Bitcoin-related investments , totaling $100 million. Initial funds are in ETFs valued at $69.5 million, with $30 million designated for future BTC purchases via a stablecoin intermediary.

The allocation equals 4.5% of Figma’s financial portfolio, echoing strategies by firms like MicroStrategy and Tesla. It marks a shift in how tech companies diversify with digital currencies.

Immediate effects include potential shifts in corporate treasury norms, heightened interest in Bitcoin ETFs, and potential shifts in how stablecoins are used in corporate finance strategies.

Financial markets might experience shifts due to such movements, introducing additional crypto exposure to investors via mainstream tech firms. Regulatory responses and corporate finance trends may change, influencing Bitcoin usage further.

This decision may affect the function of stablecoins like USDC in enterprise transactions. Figma mirrors historical moves by tech leaders, hinting at broader digital adoption. Bitcoin’s role in firms’ portfolios continues to expand, emphasizing its strategic financial utility.

“On May 8, 2025, the Board of Directors approved an investment of $30.0 million in Bitcoin. Subsequently, the Company purchased 30.0 million USD COIN (USDC)…The Company intends to re-invest its stablecoin holdings into Bitcoin at a later date.” – Figma’s Board of Directors