Bealls now accepts cryptocurrencies at more than 660 stores in the US

• Bealls now accepts payments in cryptocurrencies in more than 660 stores.
• Support for over 99 cryptocurrencies via Flexa Payments solution.
• Network expands cryptocurrency payment options to bring innovation to retail.

The American retail chain Bealls Inc., with over 110 years of history, announced which now accepts cryptocurrency payments in its more than 660 stores across 22 U.S. states. The initiative was implemented in partnership with digital payments platform Flexa Network Inc., significantly expanding the reach of crypto assets in traditional retail.

Through the Flexa Payments solution, Bealls customers—including Bealls, Bealls Florida, and Home Centric—will be able to use more than 99 cryptocurrencies through over 300 compatible digital wallets. The integration allows transactions to occur quickly and without the need for complex changes to the chain's sales system.

"Digital currency will reshape how the world transacts, and Bealls is proud to be at the forefront of that transformation. Our partnership with Flexa is about more than payments; it's about preparing for the future of commerce and continuing to innovate for the next 110 years," said Matt Beall, Chairman and CEO of Bealls Inc. In turn, Trevor Filter, co-founder of Flexa, highlighted: "The retail legacy that Bealls has built over the last 110 years is simply incredible, and it's no surprise that a company with this much staying power is now adopting the most important payments technology evolution the world has ever seen.”

Cryptocurrency acceptance includes popular assets like Bitcoin and Ethereum, as well as stablecoins and even memecoins, expanding consumer choice. Bealls claims the new system automatically converts amounts to dollars at the time of the transaction, mitigating the impact of cryptoasset volatility.

This move comes at a time when approximately 28% of American adults—approximately 65 million people—report owning cryptocurrencies, according to the company's own data. Adoption by a large-scale retail chain like Bealls represents a significant step toward the use of cryptocurrencies in everyday purchases, potentially impacting both the liquidity and visibility of these assets in physical consumption.

With the operation now active in traditional retail, the expectation is that other chains will follow this trend of accepting cryptocurrencies as a form of payment, integrating them into kiosk systems, online or in physical stores.