Blockchain Joins Wall Street: RTB Digital Integrates Media and Payments in Bid for NASDAQ
- RYVYL and Roundtable merge to form RTB Digital, Inc., targeting a NASDAQ listing by integrating blockchain media and digital payment solutions. - Aly Madhavji, a seasoned Web3 investor and CFO, brings 30+ years of finance and blockchain expertise to the merged entity. - The new entity retains the "Roundtable" brand under CEO James Heckman, with leadership including DeFi pioneers and strategic partners. - The merger faces regulatory hurdles and integration challenges, with forward-looking statements cauti
On November 6, 2025, RYVYL Inc. and Roundtable revealed plans to merge, bringing together Roundtable’s blockchain-driven media platform and RYVYL’s expertise in digital payment processing. This combination is intended to pave the way for a NASDAQ listing, according to
This merger seeks to blend Roundtable’s decentralized media technology with RYVYL’s fintech solutions, resulting in a hybrid platform that utilizes blockchain for transparent transactions and instant reporting. James Heckman, Roundtable’s CEO and a serial entrepreneur known for scaling digital media companies, highlighted Madhavji’s rare skill in connecting conventional and crypto investment sectors. “Aly’s expertise uniquely positions him to turn our Web3 ambitions into practical strategies for both industries,” Heckman noted, referencing Madhavji’s experience as a blockchain fellow at INSEAD and his leadership in Amazon Prime Video’s Crypto Knights series, as reported in
Madhavji’s new role comes as RYVYL’s current CFO, George Oliva, moves into the chief accounting officer position within the merged organization. The leadership team will also feature Eyal Hertzog, co-founder of Roundtable’s “DeWeb” platform and creator of important DeFi innovations like automated market-making, and Bill Sornsin, a former Microsoft executive who will serve as COO, according to
The completion of the merger is still pending shareholder consent and regulatory clearance. Once finalized, the board will include six directors chosen by RTB, with RYVYL’s independent director Brett Moyer staying on. All other
Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.
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