Adobe’s $1.9 Billion Semrush Acquisition: Leveraging AI Marketing to Bridge the Figma Void

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Adobe’s $1.9 Billion Semrush Acquisition: Leveraging AI Marketing to Bridge the Figma Void

Bitget-RWA2025/11/19 13:20

By:Bitget-RWA

- Adobe nears $1.9B Semrush deal to boost AI-driven marketing, its first major acquisition since failed Figma bid. - $12/share offer values Semrush at 78% premium, doubling its $1.1B market cap despite regulatory risks. - Acquisition aims to fill Figma gap by integrating AI SEO tools for brands managing AI/LLM and traditional platforms. - Semrush shares jumped 70% premarket while Adobe stock remained flat, reflecting mixed investor confidence. - Analysts see strategic AI alignment but warn of potential dea

Adobe

approaches $1.9 billion acquisition

of software company

Semrush

, signaling a major move into AI-powered marketing solutions.

Adobe Inc. is close to finalizing a $1.9 billion purchase of Semrush, a platform known for its search engine optimization (SEO) and digital marketing software, with the transaction potentially closing as early as Wednesday.

The Wall Street Journal revealed

that

Adobe

plans to offer $12 per share for Semrush, representing a 78% increase over Tuesday’s closing price of $6.76 and nearly doubling Semrush’s $1.1 billion market value. Should the deal go through, it would be Adobe’s most significant acquisition since its unsuccessful $20 billion bid for Figma in 2022.

This acquisition fits into Adobe’s larger plan to enhance its marketing and analytics products with artificial intelligence.

Adobe’s $1.9 Billion Semrush Acquisition: Leveraging AI Marketing to Bridge the Figma Void image 0

Semrush’s platform, which enables companies to boost their online reach and monitor results on AI-powered search engines like ChatGPT and Google Gemini, will add to Adobe’s suite of tools, including Adobe Analytics and Photoshop. Since going public in 2021, Semrush

has established itself as a frontrunner

in integrating AI into SEO, recently launching features that evaluate performance across both conventional search engines and large language models (LLMs).

Adobe’s shares have dropped over 20% this year as investors assess its progress toward becoming a leader in AI. The company has twice raised its financial outlook for 2025, pointing to rising interest in its AI-powered premium offerings. Meanwhile, Semrush’s stock

jumped 70% in premarket trading

after the announcement, reflecting investor enthusiasm about the deal’s potential benefits.

The purchase may also help Adobe fill gaps in its marketing product lineup. Semrush counts major corporations like TikTok and Amazon among its clients, and its tools are crafted to assist marketers in adapting to the rapidly changing, AI-centric digital environment.

By incorporating Semrush’s technology

, Adobe seeks to deliver a more robust solution for brands managing their presence across both traditional and AI-enhanced platforms.

Nevertheless, the transaction carries certain risks.

The WSJ pointed out

that talks could still fall through, similar to Adobe’s failed Figma deal, which was blocked by regulators in Europe and the UK. Unlike the Figma acquisition, Semrush’s smaller valuation means this deal would be a relatively minor investment for Adobe, whose market cap stands at $135 billion.

Industry experts see this as a strategic move in Adobe’s ongoing shift toward AI integration. Since September, the company has highlighted its focus on artificial intelligence, noting that more customers are choosing advanced, premium tools.

Semrush’s leadership in AI-based SEO

supports Adobe’s objective to weave AI throughout its creative and marketing platforms.

Semrush’s stock swings reflect broader market doubts about tech sector acquisitions. While its shares soared in premarket activity, Adobe’s stock remained steady, indicating persistent questions about its AI strategy. The final outcome of the deal could shape investor attitudes, especially if Adobe can clearly demonstrate how Semrush’s technology will drive future growth

as per market analysts

Disclaimer: The content of this article solely reflects the author's opinion and does not represent the platform in any capacity. This article is not intended to serve as a reference for making investment decisions.

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