Ford and Renault join forces to develop more affordable electric vehicles in a bid to survive

Ford and Renault Join Forces to Tackle European EV Market

Jim Farley, CEO of Ford, recently emphasized the intense competition facing the company in Europe, particularly from rapidly advancing Chinese automakers. To strengthen its position, Ford is teaming up with Renault Group, a leading French car manufacturer.

On Tuesday, both companies revealed plans to introduce two budget-friendly electric vehicles under the Ford brand to European consumers by 2028. Ford will oversee the design process, while Renault will handle production at its facility in northern France. These new EVs will utilize Renault’s Ampere technology platform.

In addition, Ford and Renault are considering a collaboration to develop light commercial vehicles together, further expanding their partnership.

This alliance marks a significant step in Ford’s ongoing strategy to reinvent its European operations. The initiative is designed to help the American automaker become more nimble and cost-effective, especially as it faces mounting competition from affordable Chinese brands such as BYD and SAIC Motor.

“Europe represents the forefront of our industry’s global transformation,” Farley stated. “The way we compete, innovate, and collaborate here will set the standard for the future. We are dedicated to ensuring a strong presence in Europe, but achieving this means we must act faster and more efficiently than ever before.”