On Me secures $6 million to revolutionize the gift card market

On Me: Transforming Digital Gift Cards

On Me, a digital gifting startup established by ex-Google staff, is setting out to revolutionize the gift card landscape. Their mobile-centric platform allows users to buy digital gift cards based on interests, moving away from the traditional model of limiting choices to individual retailers.

Recently, the company announced it has secured $6 million in seed funding. This investment will help On Me broaden its selection of gift experiences, adding options such as horseback riding, wine tasting events, and visits to amusement parks.

Image Credits: On Me

One of On Me’s standout features is its adaptability. For example, if your friend is a tennis enthusiast, you can send them a digital card that can be redeemed for apparel and equipment from top brands like Wilson, On, and Prince.

Wide Variety of Gift Categories

The platform currently offers gift cards in 72 different categories, covering everything from running and reading to camping, gardening, gaming, and live concerts.

Personalized Gifting Experience

Users can enhance their gifts by attaching personalized video messages, photos, or GIFs. On Me is accessible through its website as well as dedicated iOS and Android applications.

Image Credits: On Me

Eco-Friendly Approach

CEO and co-founder Darragh Meaney has highlighted the environmental drawbacks of conventional plastic gift cards. According to the International Card Manufacturers Association, around 30 billion plastic cards are produced each year, with over 70% of gift cards thrown away within six months—contributing to an estimated 53 million tons of plastic waste.

“This is an unsustainable practice that no longer fits with modern lifestyles,” Meaney commented.

On Me’s digital gift cards are compatible with both Apple Pay and Google Wallet, making them easy to use and environmentally conscious.

Image Credits: On Me

Rapid Growth and Future Prospects

With the global gift card market expected to hit $2.3 trillion by 2030, On Me sees significant opportunities ahead. Since its debut, the company has processed over $2.5 million in gifts for upwards of 26,000 users, experiencing a monthly growth rate of 50%.

The latest funding round was led by NFX, with additional support from Lerer Hippeau and Focal.

This new investment follows a previous pre-seed round of $1.7 million, raised shortly after the platform’s initial launch last year.