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Crypto YouTube viewership just tanked to a five-year low. Numbers are back where they were in early 2021, right at the dawn of the last big crypto winter.
Retail people are tuning out, leaving channels in the dust.
Why Crypto YouTube Viewership is Crashing Now
Popular crypto expert Benjamin Cowen crunched the numbers with a 30-day moving average across top crypto YouTubers. Views have slid steadily for three months, hitting rock bottom.
It’s not pinned to one platform, YouTube feels it everywhere. And not surprisingly, the social media became loud again.
Here is a 30 day moving average of views to a lot of different crypto youtube channels.
So it's not just X and an algorithm change.
Viewership to crypto has been dropping across platforms. pic.twitter.com/zkowe3nb3L
— Benjamin Cowen (@intocryptoverse) January 11, 2026
Tom Crown, a big-name creator, griped about October’s crawl, views, comments, likes all dipped together.
Bitcoin prices wiggled, but engagement stayed flat. Polaris XBT chimed in too, fewer eyeballs on daily updates, market reacts, or chatty discussions.
They say this drop screams weakening retail interest. Creators like Jesus Martinez grew subs post-2022, but nothing touches 2021’s frenzy when bull mania ruled.
Blame it on scars from scams, pump-and-dumps, and rug pulls that wiped out wallets. Cloud9 Markets on TikTok nailed it, trust is shot, so why chase the next shiny hype?
The Retail Pullback from Crypto Content
People got burned, plain and simple. Buy high, sell low? That may sounds funny in memecoin chatrooms, but in reality? No bueno.
They lost chunks of cash to fly-by-night projects that vanished overnight, so now, they’re ghosting crypto videos, scared of another round of empty promises.
Market vibes play in too. Crypto returns fizzled in 2025, while gold flexed hard, up strong against the dollar when coins stumbled.
Investors chase quick wins over pie-in-the-sky tales that drag on for years. They want results they can touch today, not fairy tales for tomorrow.
Analysts say think back to the dot-com bust in 2000, when tech stocks skyrocketed on hype, then crashed 78% in the Nasdaq. Retail piled in late, got torched, and scattered to safer bets like bonds for years.
Crypto’s echoing that, hype hangover sends crowds fleeing to metals or whatever shines steady.
Or another, maybe more familiar example, the 2018 ICO winter, billions vaporized, YouTube rants exploded then died as viewers wised up and bailed.
Santiment’s on-chain data shows a twist, though. Bitcoin sentiment’s warming up online, not raw viewer counts, but chatter’s shifting positive.
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What Sinks Crypto YouTube Viewership Long-Term
Analysts shrug, no single event or platform glitch. It’s just shifting tastes. Retail skips deep dives for informed bets, they’re done chasing shadows.
Creators keep pumping content, snag slow sub bumps, but views lag.
Negative flashbacks keep ’em away. Gold’s pull makes sense, it’s the old-school safe harbor when digital gold flakes out.
This slump matters because YouTube was crypto’s town square, buzzing with FOMO fuel. Now it’s a ghost town, hinting broader apathy.
Yet sentiment ticks up, maybe the herd’s circling back, wallets itching despite the quiet screens.
Written by András Mészáros
Cryptocurrency and Web3 expert, founder of Kriptoworld
LinkedIn | More articles
With years of experience covering the blockchain space, András delivers insightful reporting on DeFi, tokenization, altcoins, and crypto regulations shaping the digital economy.
📅 Published: January 13, 2026 • 🕓 Last updated: January 13, 2026
