Metaplanet CEO: The real threshold for companies holding bitcoin is whether they can withstand years of market misunderstanding

Jinse Finance reported that Simon Gerovich, CEO of Japanese Bitcoin treasury company Metaplanet, stated on the X platform that the gap between companies that hold Bitcoin and those that do not is not about the strength of their belief in this asset. For most companies, Bitcoin is not even a topic of discussion—it is neither debated and rejected, nor ever brought onto the agenda. The few management teams that seriously consider Bitcoin have already crossed a threshold that the vast majority of companies have never even approached: being willing to endure years of market misunderstanding during the execution process. This is precisely why, on a global scale, there are only a handful of companies that truly do this.