How Are Crypto Whales Trading Trump Family Tokens?

Trump family tokens have once again come into focus, with the Trump-affiliated category on CoinGecko showing a sharp 145% gain over the past week. But that surge is almost entirely driven by the launch of World Liberty Financial (WLFI), whose listing sparked heavy early-stage volatility.

Beyond WLFI, other Trump-linked tokens have seen very different trading patterns. By tracking how crypto whales — and in some cases retail — are moving in and out of these assets, it becomes clearer where momentum is building and where selling still dominates. The three key names in this space show contrasting signals, offering a snapshot of how speculation around Trump family tokens is unfolding.

World Liberty Financial (WLFI)

WLFI, short for World Liberty Financial, is the newest addition to the Trump family tokens. Unlike TRUMP and MELANIA, which have cooled, WLFI still shows high trading interest and whale activity.

Data from the past 24 hours shows heavy accumulation. The top 100 WLFI addresses added about 4.78 billion tokens, worth nearly $1.09 billion at the current price of $0.22.

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WLFI Whale Trends: Nansen

Smaller WLFI whales doubled their holdings, acquiring approximately 41.1 million tokens ( at $9.3 million). Exchange balances fell by 255 million tokens, equal to about $57.9 million, signaling reduced supply ready for selling. Together, these point to strong net buying pressure.

On the 1H chart, WLFI has held above its strong support at $0.21 and is consolidating near $0.22.

WLFI Price Action: TradingView

The price recently slipped under the VWAP line, which tracks average traded value and often shows whether buyers or sellers dominate. Trading below VWAP suggests sellers have the short-term edge, but the same setup flipped bullish on September 2 when buying pressure pushed WLFI higher.

If that repeats, the first breakout target sits near $0.22, followed by a stronger hurdle at $0.25. Clearing this would open room for another leg up. However, a dip under $0.21 would invalidate the bullish outlook for now.

Official Trump (TRUMP)

The TRUMP token, tied to former President Donald Trump, is one of the most visible Trump family tokens on Solana. Since launch, it has lost more than 70% of its value, showing that the hype has cooled compared to WLFI. It briefly rallied over 5% on September 1 when WLFI trading began, but quickly gave back those gains and now trades close to $8.38.

TRUMP Whales Continue To Accumulate: Nansen

Data from holder balances over the past seven days shows a mixed picture. The top 100 TRUMP addresses added about 684,000 tokens — worth nearly $5.74 million at current prices. At the same time, smaller whales offloaded around 219,000 tokens ($1.84 million), and exchange balances fell by 512,000 tokens ($4.30 million).

TRUMP Price Action: TradingView

On paper, that points to net buying pressure. But the OBV (on-balance volume), which tracks whether trading volume favors buyers or sellers, has trended lower even while the price made higher lows. That signals sellers have been stronger in actual market trades.

The gap between wallet balances and OBV hints that the top 100 additions may reflect wallet reshuffling, not fresh demand. If that is the case, the bearish signals take precedence. The TRUMP price holds near support at $8.22, with $8.02 as the next line if pressure continues. On the upside, $9.54 is the first hurdle, with $10.21 needed to flip momentum back toward buyers.

Melania Meme (MELANIA)

The MELANIA token, linked to First Lady Melania Trump, is part of the growing wave of Trump family tokens on Solana. It launched earlier this year but has already lost almost 98% of its value from its debut price. And while the WLFI craze has pushed the Trump family token category up in the past week, MELANIA’s own trend looks very different.

MELANIA Whale Trends: Nansen

Data shows that the top 100 MELANIA addresses (mega whales), which hold over 80% of the supply, added about 5.92 million tokens, worth nearly $1.13 million at the current price of $0.19. At the same time, smaller whales offloaded close to 830,000 tokens, valued at about $158,000. Exchange balances also climbed by around 3 million tokens, equal to roughly $570,000, suggesting that coins were being sent in for likely selling.

Overall, this translates to modest buying pressure on MELANIA, with accumulation by the top 100 wallets outweighing whale selling and exchange inflows. Still, the move of tokens toward exchanges shows that selling risk remains on the table.

MELANIA Price Analysis: TradingView

The chart reflects this bearish stance. MELANIA trades inside a descending triangle, a setup where prices face lower highs but meet flat support. The token sits near $0.19, with $0.18 as the key line to watch. A fall below that could drag it toward $0.16. To break the downtrend, MELANIA would need to climb past $0.22.

The bull–bear power indicator, which tracks whether buyers or sellers are stronger, has stayed negative since mid-August. This means net sellers still control the market. And that even makes us consider the possibility of a wallet reshuffling among the top 100 addresses instead of direct buying, just like TRUMP.

Unless that changes, MELANIA may struggle to recover, even as WLFI dominates the spotlight.