Animoca Brands' Practical Approach to Crypto: ETH Deposits and PIXEL Gains During Market Fluctuations

Animoca Brands, a prominent Web3 investment company, has been pinpointed as the origin of a 5,500

(ETH) transfer to Binance’s hot wallet in the last three hours. This transaction, coming from a high-value address likely associated with the firm, is the latest in a series of active trades by Animoca Brands, which is known for holding large amounts of Ethereum [ 1 ]. This move fits into the company’s ongoing strategy of managing liquidity, as Animoca Brands uses its influence as a major Ethereum holder—having secured over $795 million through 20 funding rounds during the play-to-earn gaming surge—to adapt to shifting market conditions Bitget, (https://www.bitget.com/news/detail/12560604217327) [ 2 ].

At the same time, the same wallet address made a $2.44 million transaction, moving 20 million

(PIXEL) tokens to Binance. This sale, which offloaded Animoca Brands’ recent acquisitions, demonstrates a calculated approach to realizing gains. The company initially bought these tokens at $0.13 during a price drop and sold them at $0.14 after a brief recovery [ 1 ]. This action, alongside the deposit, points to a coordinated strategy to maximize profits in a volatile crypto market. Notably, these PIXEL trades pushed the token’s trading volume to its highest level in a month, possibly aiming to boost the Pixels game’s visibility Bitget, (https://www.bitget.com/news/detail/12560604217327) [ 2 ].

Launched in March 2024, the PIXEL token remains a low-circulation asset, with just 22% of its total supply available. Animoca Brands’ early backing of the project, including participation in a 2022 seed round, makes it a significant stakeholder. Despite its modest market presence, Pixels has managed to attract 509,000 daily active wallets on-chain, a notable achievement for a Web3 game. However, token usage is still limited, with only 5,613 holders and little trading outside of Binance and a few major exchanges Bitget, (https://www.bitget.com/news/detail/12560604217327) [ 2 ]. The game’s focus on a free-to-play model and its use of the

blockchain—which also powers Axie Infinity—emphasizes user growth rather than speculative trading [ 1 ].

The recent movements of ETH and PIXEL reflect wider trends in crypto liquidity. Binance has experienced substantial inflows of stablecoins and outflows of Ethereum this month, as both institutional and retail traders increasingly adopt a "buy the dip" mentality. Experts observe that large ETH withdrawals often suggest long-term storage in cold wallets, which reduces the immediate supply on the market. For Animoca Brands, the timing of these actions—coming after a market correction—highlights a cautious approach to safeguarding capital amid broader economic uncertainty [ 1 ].

Looking forward, the Pixel token will encounter key milestones in 2025, when accelerated unlocks from early presale rounds could further affect liquidity. Animoca Brands’ dual identity as both a Web3 investor and an active market player is expected to remain crucial for the token’s future. Meanwhile, the company’s Ethereum reserves and trading behavior continue to be seen as indicators of investor mood in the play-to-earn sector, where balancing speculation and sustainable development is an ongoing challenge Bitget, (https://www.bitget.com/news/detail/12560604217327) [ 2 ].